Online retail is at an all-time high. According to Statista, in 2020 alone, over 2 billion people purchased products and services online resulting in e-retail sales surpassing a whopping 4.2 trillion US dollars worldwide. With so many people shopping on the web the eCommerce world is growing exponentially, and WooCommrece is confidently heading to the Read More
Last year was marked by so many fundamental social and business changes. Digital advertising was no exception. Especially in adtech, 2020 not only confronted us with new challenges but also increased the effect of already existing problems. It is no news that the industry is suffering from a lot of inefficiencies due to the increasing Read More
Navigating in the world of web development can be a challenging task for any business owner or manager. So, it’s not surprising that many companies and organizations seek a trustworthy partner that can meet and manage their digital needs – be it performance improvement, website and server maintenance or plugin development. Whether you’re looking for Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and is constantly improving. It has also been tried and tested in Read More
Google’s two-click penalty has been around for a while, but has become increasingly popular over the past year when some big publishers started complaining about it. Others had no idea what actually hit them. However, they knew that something was not right with the ads’ performance on their website. In fact, if you don’t click Read More
When it comes to WordPress website management, you have two options – to do it properly or let someone do it for you. Maintaining a successful WordPress website is a serious task and requires following the industry’s best practices and techniques to ensure your site is always up-to-date and constantly improving. No wonder that in Read More
What is the first thing that you need to pay attention to when designing a website? The answer is most likely its usability. You have to think about the website features that your visitors like and what would make them stay longer on your pages, and more importantly – come back again. Having a user-friendly Read More
Speed is paramount to pretty much any project. Often, deadlines are quite tight and a good workflow in a team is the only way to meet it on time and keep everyone from burning out throughout the process. How would such a workflow look like? And how can you implement some best practices for your Read More
In the process of building a website, there are a few stages that take place. If we were to simplify it and look at a standard website, the stages would be: The need – Someone requires a website for one reason or another. Brainstorming – Deciding on general structure, goals and more. The Proposal – Read More
It’s not uncommon to see a redesign happening for any given website every 3 to 5 years or so. We can look at website redesign in a few different ways, but in short, it’s “a new look” in which one can change: Visuals only – content, pages, and everything else remains the same, but the Read More
Websites are essentially informational resources published for people to use. Similarly to books, they could be tiny or extensive in their volume. But unlike books, the content of a website could be structured in a wide variety of ways, making use of freedom of expression and design. At the same time, websites need to follow Read More
Website performance often revolves around the idea of caching: storing data in a ready and faster-to-access state, so that it is more quickly reproduced by browsers. The WordPress Transients API is a tool for caching, and a powerful way to improve performance for WordPress websites. What Is Caching and Why Use It? Whenever a browser Read More
