Common WordPress-related tutorials re: security, performance, some technical terms and such
Want to make your website more user-friendly? Here are some of the reasons why readers do not visit your website and how to change that.
What are your social media channels doing for your business? Are they creating brand awareness or bringing in more sales? Any of the two is great, just don’t forget that you need to constantly improve your social media strategy. No matter what your brand purpose is, social media marketing should never be missed by any Read More
Digital Marketing is a data-driven type of marketing that goes beyond traditional marketing approaches. It is a set of techniques used via digital channels on the World Wide Web. This includes search engines, websites, email marketing, social media platforms, and applications on handheld devices among others. Digital Marketing Trends 81% of customers conduct their research Read More
Like it or not, our online lives are dominated by search engines, and this goes for both consumers and companies. People discover the digital world through Google and other similar portals and what they find defines their day-to-day, work-life, and purchasing decisions. To be able to capitalize on this and build a solid online brand Read More
Setting up an online store with WooCommerce is not hard. It’s user-friendly, it’s scalable, and with just a few clicks you can turn your website into a powerful eCommerce shop. In fact, WooCommerce is the e-store tool powering over 28.24% of all online stores and is also well integrated the most popular CMS out there, Read More
Tracking conversion has always been an essential part of marketing. Modern technology makes this process comprehensible and accessible to large and small businesses alike. Times, however, are changing and so is the way we measure performance and track conversions. Now that the future of third-party cookies has been decided, tracking customer behaviors through first-party data Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
It is undeniable that Software as a Service (SaaS) has changed the global business landscape. For companies, cloud computing proved to be a boon which has allowed them to experience the benefits of implementing SaaS to their businesses. 38% of companies state they are running almost completely on SaaS. This number will probably continue to Read More
There are a number of ways how a website could help your business grow. But having a website alone does not guarantee more customers. Well-established companies know that their websites should be turned into sales machines to attract and convert customers. According to the latest survey by HubSpot: The first five seconds of page-load time Read More
What is personalization in the context of eCommerce? This strategy aims to show visitors that your online content is relevant to their needs. It is based on their personal data and previous behavior on your website – searches, purchases, location, interests or demography. The content itself can have different formats, depending on the products or Read More
The world is video-hungry. Did you know that a third of the internet flocks to YouTube each month? That’s a whopping 2 billion people searching for video content in almost any and every niche you can imagine. And did you know that Facebook and Twitter attract a combined 10 billion video views daily? It’s hard Read More
Starting an eCommerce business at this point in time sounds like a dream. You will source the products from another country, place them on your website, set an urgency discount timer, and voila, you’re a millionaire overnight, right? Wrong! Here are some sobering statistics: 90% of eCommerce companies fail within 120 days of starting up. Read More
