Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
YouTube is the second most popular social network, in terms of monthly active users, amassing 2.514 million users as of January 2023, and trailing only behind Facebook. It’s kind of understandable, right? After all, even people who detest using social media like Instagram, Twitter, etc., enjoy watching videos. Of course, some videos, and channels attract Read More
Did you know that businesses reached 1.628 billion Instagram users? In the first three months of 2023 alone, the total number of Instagram users that marketers can target with ads and with their Instagram landing pages increased by approximately 310 million (+23.5%). With 90% of the Instagram population following at least one business account and Read More
In early 2023, following the influencer marketing trends, Tarte, a US beauty brand, organized a lavish three-day trip to Dubai, flying in 50 beauty influencers along with their plus ones. It didn’t turn out well. Armies of social media users considered the luxurious journey as “tone-deaf” in the midst of the ongoing economic downturn in Read More
We have broken down the most socially shared content this year and set out some examples of the most popular viral content from Facebook. These top viral posts by their inclination are anomalies and excellent. By breaking down these most shared posts, we can take in somewhat more about the qualities of viral content.
With social media users at 59.9% of the global population, utilizing them for your business goals has never been more important. The potential of social media platforms, from TikTok to LinkedIn, is mind-blowing. Every second, social media adds 4.7 new users. What’s more, in today’s digital age, people dedicate about 15% of their waking hours Read More
Did you know that 1.628 billion people are now on Instagram? They go to find entertainment, stay connected, and many follow at least one business account. With Instagram becoming an integral part of our daily lives, it’s no surprise that small businesses are utilizing the platform to promote their products and services, and engage with Read More
Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads.Can you guess which app it was? That’s right, TikTok! TikTok started off as a fun app for teenagers, and people thought its popularity would fade away quickly. But guess what? Fast Read More
With its 2 billion monthly active users, Instagram has established itself as the fourth most popular social media platform around. Recently, it has climbed its way up to becoming the fifth most visited website worldwide, offering creators and businesses the potential to expand their reach and connect with a larger audience. However, challenges also arise, Read More
In today’s business landscape, having a killer social media presence is an absolute must for every small business. We’re talking about 6 billion active social media users by 2027! Platforms like Facebook, Instagram, Twitter, Pinterest, and TikTok are goldmines when promoting products or services or connecting with target audiences. So, if you want to up Read More
Imagine if you could turn your TikTok video into an ad! With the new TikTok Promote feature, you can do just that. TikTok has been around since 2016 and it has quickly become viral. It is easy to use, it has been implemented by YouTube and has its own Creator’s Fund. So, it is lucrative Read More
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