Nowadays, every business has a WordPress website. But, not everyone has a WordPress website that brings in new clients every week! When you want to generate more sales for your company, you can’t afford to have an ineffective website. Yes, you may have a Picasso-like masterpiece of web layout, but that doesn’t mean that it Read More
Case studies are a major content strategy and the one most closely related to conversions. They are a vital opportunity to showcase how your WordPress company delivers what you promise and are a powerful tool for winning customers’ trust. In the B2B context, case studies help accelerate leads the most. (Marketing Charts, 2018) Back in Read More
Videos have been established as trending content in social media for the past years and they continue attracting attention. It’s no longer surprising that videos receive more interactions than images. A study shows that images receive 38% fewer interactions than video. How about Facebook videos? The average engagement rate for Facebook video posts is 6.13% Read More
Remote working is the present and future of work. At least, for most of the tech and office jobs out there. It’s not a novel idea either, for example, countries like Sweden have been innovative and doing it for years now. треWith the developments surrounding us, the prehistoric 9-5 approach is being slowly abandoned. People Read More
Customers make opinions about your business based on the website’s design. In fact, 94% of first impressions are related to how your website looks and 75% of website credibility comes from its design. Your website represents your business, your brand and your values by its design – colors, elements, information structure, images. Would you spend Read More
Creating a highly-scalable WordPress build that performs excellently can be a real challenge. Lots of website owners, facing uncertainty on how to approach their scaling initiatives, discuss this issue with our team. According to Techopedia, Scalability is defined as: “The ability of a process, network, software, or organization to grow and manage increased demand. A Read More
Podcasts are great for busy people who want to invest in their professional and personal development. In fact, the popularity of podcasts is constantly increasing and this is backed by interesting data: an amazing 61.2% of podcasts listeners spend more time listening to podcasts than watching TV. The podcast business is also growing as the Read More
It is a fact that video has taken over and become the king of content. The latest digital marketing trends confirm that in 2020 video will continue to be on the rise. The trend keeps growing and the predictions for 2021 are that on average a person will watch videos 100 minutes per day. Videos Read More
April 2020: in the present social-distancing reality and the lockdown situation, more than ever before, people have to use the Internet for purchasing. Luckily, they can order whatever they see online and enjoy the safety of buying it from home 24/7. TIn the past 10+ years, the retail business has been shifting to online, considering Read More
Partnerships are one of the most important aspects of business. It does not matter what your industry is or how your company is structured. In most cases, you either sell products or provide services which means your whole business is dependent on the relationships built with clients. We asked 8 professionals to share how they Read More
Web design and web development are quite tricky terms. Many site owners tend to confuse them and don’t know what kind of specialist they need for their website. In this article, we are going to explain in more details what’s the difference between web designers and web developers, so online business owners can have a Read More
An excellent WordPress design relies on superb UX. A designer can always draw an inspiration according to his/her taste. However, to make the WordPress layout work, it needs to be aligned with the target users and their needs. Your WordPress site needs to be helpful, and more importantly, useful to your prospects. A user-centric WordPress Read More
