Looking for a niche marketplace to position your products and services isn’t just for the B2C sector. Nowadays, even B2B companies have to consider exploring different platforms in order to reach new audiences and grow. According to Statista, the B2B industry market share amounts to over 31 billion USD. With thousands competing in the industry, Read More
Businesses can utilize white hat SEO approaches to optimize their websites for search engines. Yet, even if you follow these to the letter and obtain great results, you may occasionally see drastic fluctuations in your organic traffic. More often than not, these are the result of an algorithm update, and they either fix themselves in Read More
Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in between $34 – $45? That’s substantial ROI. Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contain Read More
Whether you’re aware of it or not, if you’re in business, you have competitors. And these rivals are hungry to capture the marketplace and to take away your customers in the process. This is normal in business, but to what extent are you willing to research your competitors and gain an advantage over them? With Read More
Freemium pricing has taken the digital community by storm and is now one of the most popular digital business models. What makes companies wary about adopting it, however, is that it delivers no direct profits and no clear guidelines on where to draw the line between free and paid content. In this article, we’ll shed Read More
What comes to mind when you see an old tree in the park? Maybe nothing, or maybe the fact that the tree has managed to stay alive and green for so long. Now imagine your content doing the same, wouldn’t that be awesome? Related: Step-by-Step Guide to Simple and Awesome Content Marketing Truly evergreen content is Read More
From heavy ads that slow down the entire website to untimely ads loading that breaks the user experience, it is critical to have the right ad specifications, formats, and placements for your website so you can increase your ROI while keeping a pleasant UX in the process. There’s a pretty prevalent ad format that constantly Read More
Event sponsorships present a great opportunity for marketers to align their messaging with a topic that their target audience is interested in. What’s more, it allows brands to create more authentic and engaging customer experiences, with a good return on investment (ROI). It is a great marketing tactic, because events – whether virtual or physical, Read More
Predicting what B2B clients will buy from a brand is almost impossible unless you have only one specific product or service that you offer. This is one of the reasons why collecting data and analyzing trends is vital to keep that marketing ball rolling. By understanding what the customers are searching for, B2B companies can Read More
At the forefront of the SEO combat zone lies a highly-advanced toolset that helps websites improve their SERP ranking and visibility – Google Search Console! This utility SEO tool provides you with a thorough analysis of the people who visit your site daily, as well as other useful performance information. For instance, how much web Read More
If you’re new to digital marketing for startups and aren’t sure which tactics would always work, then this article is just for you. Building your own company can be a lot of work. From drawing up a business plan, conducting market research to creating your website and developing your product. There are so many things Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
![[Infographic] 24 Fundamental Email Marketing Stats](https://devrix.com/wp-content/uploads/2018/01/Infographic-24-Fundamental-Email-Marketing-Stats-810x340.png)
