When businesses create email campaigns, they do their best to attract the customer’s attention and encourage engagement and conversions. However, while the big picture and overall marketing message is what matters to us as marketers, more often than not, it’s the details that affect whether or not users open emails, click on CTAs, and convert. Read More
Having a landing page became a marketing requirement for any company that owns a website. Landing pages can bring more web traffic and inspire users to take the desired action on your page. If you want to have a better conversion for your website, the marketing campaign that you want to start should be supported Read More
Industry-wide, the marketing ecosystem is highly competitive. Companies are constantly trying to reach a broader audience, engage new customers, and convert them into sales qualified leads. What users are looking for is a more and more personalized experience. Just think of what our world has become. You get your personalized news feed on Facebook, listen Read More
Mobile strategy is important for enterprise and this is how you can properly implement it
When building a content strategy, you should consider creating different types of content that correspond to each stage of the funnel. More often than not, businesses seem to easily become adept at the more common formats such as blog posts, eBooks, videos, case studies, and podcasts. However, there’s a general misconception about the nature and Read More
It’s 2022 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you chasing Read More
Adjusting ads is the first step toward a better digital experience for users and revenue for publishers. Businesses invest a lot of time and effort to capture the attention of new potential clients, and convert them. And one of the top proven ways to do this is advertising. In fact, the global digital ad spend Read More
Everyone involved in content creation loves to find and writeExplore tab on Twitter about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going Read More
What is a digital publisher website and what makes it different from a regular business website or a blog? Quite a lot, actually. A digital publication is a type of website that puts out numerous articles on a daily basis. It is, basically, an online newspaper or magazine, or a viral publishing platform like BuzzFeed. Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
Neuromarketing. Sounds a bit like a sci-fi concept, doesn’t it? And yet, it’s a real thing. In fact, research in the area has been on the rise in the past 10 years. With the current rapid development of technology, neuromarketing shows even more potential. But is it something that your business can benefit from? In Read More
How to stand out among the big fish in the digital sea? This is one of the most common questions that keep startup owners awake at night. Truth is, that the digital transformation of business flourished in the last few years and allowed small businesses (SMBs) a fighting chance at building a strong online presence Read More
