SEO myths don’t just pop into existence out of nowhere – there are reasons behind them that make them seem authentic and trustworthy. Also, as with every myth and conspiracy theory, there are people who passionately believe in them, defend them, and bend the truth to make them seem realistic. However, more often than not, Read More
When a client approaches an agency or a freelancer for a new project, there are many unknowns for both parties involved. If you are a business owner or researching potential reworks of your company’s site, you should be prepared to answer a few questions from your developers. It is important to note however that websites Read More
Software-as-a-Service (SaaS) is an industry that is booming! An increasing number of businesses have adopted the SaaS model, with 56% of enterprises that were previously not using SaaS, now interested in it. In other words, there is not a better time to be in SaaS than now. But, more possibilities mean more challenges. You need Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
Integrating a clever social media strategy, which can attract visitors to your eCommerce website, can become one of the biggest catalysts towards the success of your business. If you’re selling a product or service online and you want to improve the overall brand perception, social media is the right way to do it. Before you Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Positive reviews from happy customers who recommend your product or services build trust in your future clients and make you happy too. But, not all of your customers will be satisfied, so as a result, some of them may leave negative feedback. Well, how do you respond to a bad review? This won’t be the Read More
Have you ever heard of the term “gated content”? Relax, you’re not alone. This marketing phrase is one to be aware of, though, as it’s often a question marketers ask themselves. Let’s pass the gates together and learn all about the benefits and drawbacks of gated content, what types there are, and look at some Read More
A WordPress multisite offers a myriad of benefits to companies and can be a versatile tool in their online strategy. Its key advantage is that it allows businesses to facilitate and maintain a multinational presence with minimal effort, maximal efficiency, and due agility. While building a strong brand in one’s home country is a difficult Read More
The explosion in the popularity of social media, and its continued rise in attractiveness, is not just for personal use. Social media is used in a variety of business contexts, from promoting the business itself to selling products. Social media can also be an effective tool for recruiting if used properly. Recruiting and retaining quality Read More
Every business needs marketing, and small businesses are no different. However, the difference comes from the fact that small businesses often cannot afford to spend hundreds of thousands of dollars on marketing. Thus, small business marketing ideas need to be creative and bring positive results for little-to-no cost. In reality, 47% of small businesses spend Read More
Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More
