All businesses – no matter small or big – should always look for ways to grow, and improve. One of the proven methods to do so is to connect with others, be it potential customers, business owners, or other individuals. This process is called networking. So, how to grow your business through networking, you ask? Read More
Digital marketing is essential for your business in the 2020s. However, a lot of different opinions exist, and quite often marketers misinterpret data or opinions, which leads to the creation of certain myths. In today’s article, we’re going to debunk some of the most common digital marketing myths, and explain why they’re not true. Stay Read More
Mobile optimization of websites is crucial. Did you know that currently nearly 55% of web traffic worldwide comes from mobile devices, and that about 70% of traffic from publishers’ sites come from Google Searches which also happens on mobile? Astonishing, isn’t it? As such, mobile devices have become an indispensable part of our lives. They Read More
In digital publishing, the term independent journalism is often politicized, and for a reason. Not long ago, producing mass media was only available to institutions with access to substantial resources and power like governments and corporations. Over the years, this has become an outlet for abuse of authority, misinformation, and lack of POV diversity in Read More
Running a small business is always a hit or miss endeavor. Luckily, there are always new niches to fill, and customer needs to satisfy, so you can be successful, if you’re opportunistic, analytical, and creative. Without further ado, let’s look at some of the best small business ideas to try this year. Readers Also Enjoy: Read More
As Bill Gates put it in his essay from 1996, “Content is King”. Fast-forward to almost three decades later, and wouldn’t you know it, content is still king. In order to enter the king’s courtroom, though, you need to have the keys. Follow us, as we commence the journey through the halls, and the corridors, Read More
Building an effective website that’s user-friendly and ranks with search engines can be a daunting task. Fortunately, understanding a bit about how to structure your site and content can help you deliver both improved user experience and a site that will show up in search engine results pages (SERPs). Although pagination is not the most Read More
Unlike the immortal words of Ulysses Grant: “… War… war never changes.”, marketing does change, however, the more it changes, the more it also stays the same, essentially. What do marketing and war have in common, though? Probably more than you think. Let’s find out what the two have in common and what they can Read More
Are you looking for new ways to improve your website’s content? If you are struggling to find suitable topics to blog about or pages to add, then content gap analysis can do just the trick! When it comes to producing online content, gaps are normal. In fact, they are inevitable as trends keep emerging, keywords Read More
Pinterest is a social media site with over 400 million monthly active users. Apart from being the go-to place for millions of users looking for recipes, DIY advice, and fashion tips, the platform can also be used for business. Electronic commerce stores, in particular, can benefit from it, and today we’re going to find out Read More
WordPress is by far the most popular CMS. It has come a long way since it was created as a blogging platform back in 2003. According to the latest WordPress statistics, it powers 835 million websites, or 43.3% of all websites globally. Despite its popularity, not a lot of people outside of the WordPress community Read More
Starting and growing a small business has always been a challenge, and even more so in recent years, given the COVID-19 pandemic, the war in Ukraine, and the economic recession. But don’t get discouraged, we are here to help. Of course, we can’t promise surefire strategies for success, as there isn’t a single magical formula Read More
