For many, their website is not only the foundation of their marketing but also their first major business expense. Your website is an investment, not just an expense – the hub through which you can generate leads and convert them into successful sales. Your website should bring a positive return on investment (ROI) and contribute Read More
It’s hard to imagine that anyone who runs a company and cares about its digital presence hasn’t heard of search engine optimization yet. The benefits of SEO for business are practically endless, and taking advantage of them can improve your brand’s success in the marketplace. For sure you have explored the basics of SEO so Read More
Word-of-mouth marketing is the oldest and most influential type of advertising out there. People trust their peers’ recommendations because they are based on personal experience and save them the exhausting trial-and-error process of exploring the world themselves. A staggering 92% of consumers trust recommendations from friends and family more than any other form of advertising. Read More
They say that only two things are certain in life: death and taxes. When you start a startup, though, only one thing is certain: you will need an investment in order to commence operations and setup processes like gathering a team, developing a product or service, purchasing the necessary equipment and so on. Then, at Read More
Marketing is one of the fundamentals of growth. It’s the driving force that allows a great business idea to turn into a raving success that the customer simply can’t resist. However, when a company passes the small business and mid-market (SMB) milestone, its needs become more complex and require different techniques to flourish. This makes Read More
Discover why Twitter is integral for businesses: Let’s talk key strategies for engagement, traffic, and growth.
Chances are, if you’re not a programmer, you have never heard about canary testing. That’s okay, however, you’re probably wondering what it is, and why is it called canary testing. The term derives from the “canary in the coal mine” phrase. You see, coal miners used to bring a caged canary into the coal mine Read More
There are lots of factors that can impact a business. Things such as economic, social, political, ecological, and technological changes can influence how companies progress. Marketers and business owners should always study and assess the ever-changing market trends to get a better understanding of what the customers need. What Is Market Opportunity Assessment? Marketing opportunity Read More
Have you checked your mailbox today? Not your email inbox, but your actual mailbox. As a marketer, the idea of using postcards, flyers, and catalogs might make you wonder: How has the century-old method of direct mail marketing survived the digital age? Well, it not only has survived, it thrives. According to Statista, direct mail Read More
Gone are the days when a single piece of content would bring in the tons of views and engagement on social media. Today’s oversaturated online landscape calls for constant creativity and output from marketers and brands. It’s simply not sustainable to continually churn out new and original content. This is where repurposing existing assets comes Read More
Many eCommerce businesses invest heavily in social media but neglect to do the same with their websites’ search engine optimization. While social media is super important and can quickly improve traffic, its effects are often short-lived and require constant effort and ad money. This is where eCommerce SEO comes into play! Unlike social media marketing, Read More
Have you ever wondered why your high-quality content doesn’t appear on the first page of Google? The reason is that you’re not treating your content, such as a blog post, like an SEO campaign. If you don’t conduct any keyword research before writing, optimize your page, or focus on link building, you will remain invisible Read More
