In the past few decades, business marketing has undergone a series of transformations that have changed the game forever. Businesses that once got their message across by promoting their products or services through traditional media, today have gone fully digital. Advertising via television, radio, and newspaper no longer holds the same value. Other Trends: 100+ Read More
In the world of online sales, your customers can’t see or touch the products. Hence the good virtual product presentation is your only weapon. Product descriptions are essentials for your online shop. They give information to the customers about your products – their features, advantages or guidelines on how to use them. Apart from helping Read More
Marketing is one of the fastest-changing industries. With giants like Google and Facebook persistently altering their algorithms, we digital marketers are always on the lookout for the next big thing. Trends may come and go but what makes a good marketing strategy lasting and reliable is the executive team behind it and truth be told, Read More
“Game of Thrones” is over. But regardless of the fact that we like the end or not, we can look at the show using a different perspective. While we were following this fantasy series and being completely crazy about its storyline, there are also practical things we can learn from it. Moreover, you will be Read More
Content is an essential part of a business’ marketing strategy. It does not only help a brand build its authority but it also helps to attract and convert prospects. As a content marketer, it is important to know how to plan, create and promote content that contributes to the success of a business. Here are Read More
The publishing sector is one of the fastest-growing industries, with revenue that has increased to 18 billion dollars in the USA alone. The average revenue per user for digital publishing in the United States is close to 79 U.S. dollars per capita, and it is growing steadily. Still, even with all that growth, some media Read More
Instagram used to be a platform where people could connect and share what’s happening in their lives by sharing their photos and videos. Since its launch in 2010, Instagram has won a number of awards and continues to improve its app and add new features. Over the years, the number of users increased rapidly. Today, Read More
Irrelevant to the industry you’re working in, maintaining your business profitable should be one of your top priorities. But, no business can preserve profitability without customers. Everything depends on the value that you provide to your customers and the value that you’re getting back from them for your business. It’s all about acquiring customers and Read More
As the digital transformation continues its progress, technologies such as AI, machine learning, IoT, and blockchain are more than necessary to run a successful enterprise. However, in between developments, there’s one essential component that keeps businesses alive in the marketplace since ages ago, and that is customer experience (CX). It’s tricky nowadays. Each of your Read More
Data is a boring word, right? Still, we can’t ignore its importance, no matter the field we are in. Data is highly valued in the business world as it is the basis for creating strategies, setting goals and making crucial business decisions. In today’s highly competitive market, the correct and timely use of data ensures Read More
Even if you’re not buried in marketing statistics, it’s quite obvious that in recent years numerous organizations and experts are doing webinars. 73% of marketers and sales representatives state that hosting webinars is great for generating high-quality leads. Without a doubt, video has become the king of engagement. Furthermore, recent studies have found that content Read More
If you remember even 10 years ago, the nature of selling things, be it products or services, has radically changed. It’s not enough just for the internet to know that you do, in fact, sell something; now the internet (and consumers) want to know that you offer products or services, and they want to be Read More
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