With social media users at 59.9% of the global population, utilizing them for your business goals has never been more important. The potential of social media platforms, from TikTok to LinkedIn, is mind-blowing. Every second, social media adds 4.7 new users. What’s more, in today’s digital age, people dedicate about 15% of their waking hours Read More
Money matters. Whether you want to have additional income or you want to turn your website into a money-making machine, WordPress allows you plenty of opportunities for site advertisement to grow in revenue. Yes, with the rise of adblockers everything seems skeptical. This is why if you want to start a brand new build, you Read More
Did you know that 1.628 billion people are now on Instagram? They go to find entertainment, stay connected, and many follow at least one business account. With Instagram becoming an integral part of our daily lives, it’s no surprise that small businesses are utilizing the platform to promote their products and services, and engage with Read More
Part of the Google user experience crusade is to provide quick and reliable answers that users seek within as few clicks as possible. In fact, while pursuing that goal, the search engine started to depart from its service as a liaison between users and websites. As a result, it evolved into something different – a Read More
In the fast-paced world of online business, social commerce is transforming the way we think about traditional eCommerce. It’s a simple yet powerful concept: instead of relying solely on eCommerce websites, brands now leverage the reach and influence of social media platforms to sell their products or services. But there’s more to social commerce than Read More
Back in 2018, there was this Chinese app in the “Social Media” category that took everyone by surprise with a whopping 45 million downloads.Can you guess which app it was? That’s right, TikTok! TikTok started off as a fun app for teenagers, and people thought its popularity would fade away quickly. But guess what? Fast Read More
The ultimate goal of every marketing team is to convince people about the effectiveness and usefulness of their products or services. Many marketing strategies and various methods are used to achieve just that. One such format is the case study. Writing a case study is not hard, if you know what you are doing and Read More
Why do you think people go to McDonald’s or Burger King when they want to eat a burger? Is it because they make the best hamburgers? Or is it because you immediately think of these companies when you think of burgers? The truth is, these companies have become synonymous with the word “hamburger”, and all Read More
Having a strong brand voice is vital for digital marketing and SEO strategies. It establishes a well-defined and consistent voice that resonates with its target audience, brings trust, sparks interest, and encourages active participation, leading to higher customer engagement and brand advocacy. Creating a distinctive brand voice is no easy feat though. In a saturated Read More
Every organization needs search engine optimization to remain competitive in the digital marketplace. However, the benefits of SEO for small businesses, in particular, are even more notable. SEO is the most effective way to improve your site’s visibility in search results. It reaches customers at key moments during their buying journey, and boosts sales and Read More
You have invested a lot of time and effort into creating an awesome product. But get this straight: it doesn’t matter. It doesn’t matter how great your product is if you aren’t selling it to the right audience, you’ll never be successful. If you want your business to succeed, you need to understand who your Read More
A lot of content tends to accumulate on a website over time, and not all of it remains relevant or serves the purpose it was once published for. Most of the time, you can update your old posts, and even benefit from a traffic boost by doing so. Yet when you have been in business Read More
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