The new “normal” changed life as we know it. Lockdown pushed people to stay at their homes, their routines have been disrupted, behaviors have changed, and economies have crashed. One of the areas that have been affected the most is advertising. You can’t continue advertising as usual during a worldwide pandemic crisis. For businesses that Read More
Trish Parr, YouTuber and front end programmer once said: If you think math is hard, try web design. Web design is at the heart of many different fields such as web graphic design, user experience, technology, and much, much more. And that doesn’t include what needs to be done in order to get that web Read More
Writing content optimized for SEO is all about adding value to your target audience and providing useful information to resolve a particular problem your customers are facing. However, creating content that is optimized for SEO can be quite challenging. You need to understand user intent, know the keywords you want to rank for, and consider Read More
Social media is the term used to describe online platforms where people can create and share content or participate in social networking. For brands social media is a powerful tool for building relationships with their target audience. But do people enjoy interacting with brands on social media? The data says: 53% of consumers say they’re Read More
Content marketing has been around for a number of years, and as technology advances, so does the content that companies put out online. You might have read hundreds or even thousands of B2C articles in the past, but have you ever heard of B2B content and the benefits that it provides? Today, we will be Read More
Social media has been all the rage these past few years. Almost everyone who has access to a phone or computer has their own social media accounts – whether it’s Facebook, Instagram, Twitter, LinkedIn, or Pinterest. However, social media is not just meant for connecting with friends and family. It can also help businesses thrive, Read More
Are getting more leads for your business a constant challenge for you? You’re not alone. According to HubSpot, there are at least 61% of other marketers who cite lead generation as the number one challenge for their business. Whether you invest more on inbound marketing or outbound marketing, one thing remains true: the right strategies Read More
Email automation is one of the most sought-after tools in marketing. However, managing it manually can sometimes be tedious, which is why these tools that we are going to talk about will massively help you with managing your email campaigns. Discussing Email Automation Before delving deeper into the tools, it is important to know exactly Read More
Running a business can be a bit tedious and time-consuming. However, seeing the fruits of your labor is extremely satisfying, especially when you see your return on investment grow exponentially. It is important to measure your ROI every once in a while so you’d know where your business stands. This will give you an idea Read More
Online selling is undeniably a huge market globally. The increase in online shopping in eCommerce stores has been massive lately, especially due to the pandemic that the world has been going through. Because of this, more and more eCommerce stores are popping up to try and help people to get access to essential needs online. Read More
The one inbound marketing strategy that has remained consistent throughout search engine algorithm changes over the years is keyword research. The need to use keywords for your site to rank highly has always been essential, but how you approach these keywords will differ over time as new strategies are introduced and become opportunities to rank Read More
The ultimate goal for marketers is to put data to use in shaping their customers’ experiences throughout the customer journey. When analysis is successful, it empowers a brand to deliver a relevant offer to the right customer at the perfect moment, while also reducing the cost of each sale due to this highly-targeted efficiency. Website Read More
