SaaS companies should be especially diligent with their websites because their products and services are strictly digital. The website is their online home and the main touchpoint with their customers. The website, in itself, should be informational, easy to navigate, and clear about the products and services they provide. But it should also help the Read More
Duplicate content is interpreted as a text or block of text that is an exact copy of original content that was found on another website. Copies that are paraphrased, even partly, or spun are also considered duplicate content. Websites that steal content from other pages usually do not rank well on search engines. However, you Read More
The one thing that is certain when you are starting up a new business, it’s that you need clients and you need them asap. But growing a network of viable contacts is not easy and does not happen overnight. This is where lead generation comes in. In a nutshell, lead generation is the process of Read More
With the technology shifting fast, marketers now have a multitude of choices when it comes to implementing effective marketing strategies. One of the most sought-after creative plans today is live video streaming, wherein a person or a group of people broadcast what they are currently doing. Defining B2B Live Streaming Live video streaming provides B2B Read More
Hey marketers, it’s time to talk about marketing for Generation Z. We know every marketer adores the Millenials, but the time has come to welcome the new kids on the block. The Digital Natives have arrived and they’re not going away anytime soon. Gen Zers behave quite differently compared to the generations that came before Read More
Staying in touch with your clients and having the ability to respond asap to every query they have can be a valuable asset to your business. However, the internet never sleeps and people nowadays demand immediate attention whenever they have a question – be it in the middle of the night or when you’re on Read More
Pay-per-click or PPC campaigns are mostly used to increase sales and generate leads for businesses. This is usually done by driving traffic to your website from ads displayed in the search results. However, when done right, PPC can also be used to build awareness around your company and increase brand recognition. Increased recognition helps you Read More
User Experience (UX) research is the study of target audiences in order to understand their behaviors, observations and needs through various feedback methodologies. It’s a process of designing easy-to-use products that are a pleasure to engage with. With the goals to enhance the entire user experience and ensure that individuals are able to find delight, Read More
Measuring sales volume is an important part of every business. It helps you segment your revenue and assess how your products perform on the market. By monitoring whether items in your catalog meet KPIs you can optimize your marketing and sales processes, improve your campaigns and increase profits. But what exactly is sales volume? Sales Read More
Email marketing is more than a process of sending emails to your customers and leads. It’s an essential part of any strategy that has the power to convert prospects into clients, increase brand recognition and strengthen customer loyalty. With an email marketing strategy in place, you easily promote products and services, inform subscribers about news, Read More
There are various approaches when it comes to sales strategy. In terms of B2B marketing, businesses try to gain new customers using both outbound and inbound outreach methods. Nowadays, marketers focus a lot of effort on inbound content marketing strategies like building and maintaining blogs, being active on social media, or hosting webinars. However, there Read More
When you are starting up a new business, it’s always a good idea to monitor important KPIs and make sure that you’re on the right track. One of the most interesting metrics to keep an eye on is the churn rate. Although trying to estimate the velocity of customers leaving you might not seem an Read More
