Email marketing is an invaluable asset to marketers everywhere, and there are stats to prove it. For instance, did you know that for every $1 spent, email can bring in between $34 – $45? That’s substantial ROI. Campaign Monitor, an email service provider, has created 24 Email Marketing Stats You Need to Know which contain Read More
Freemium pricing has taken the digital community by storm and is now one of the most popular digital business models. What makes companies wary about adopting it, however, is that it delivers no direct profits and no clear guidelines on where to draw the line between free and paid content. In this article, we’ll shed Read More
What comes to mind when you see an old tree in the park? Maybe nothing, or maybe the fact that the tree has managed to stay alive and green for so long. Now imagine your content doing the same, wouldn’t that be awesome? Related: Step-by-Step Guide to Simple and Awesome Content Marketing Truly evergreen content is Read More
From heavy ads that slow down the entire website to untimely ads loading that breaks the user experience, it is critical to have the right ad specifications, formats, and placements for your website so you can increase your ROI while keeping a pleasant UX in the process. There’s a pretty prevalent ad format that constantly Read More
Event sponsorships present a great opportunity for marketers to align their messaging with a topic that their target audience is interested in. What’s more, it allows brands to create more authentic and engaging customer experiences, with a good return on investment (ROI). It is a great marketing tactic, because events – whether virtual or physical, Read More
Predicting what B2B clients will buy from a brand is almost impossible unless you have only one specific product or service that you offer. This is one of the reasons why collecting data and analyzing trends is vital to keep that marketing ball rolling. By understanding what the customers are searching for, B2B companies can Read More
At the forefront of the SEO combat zone lies a highly-advanced toolset that helps websites improve their SERP ranking and visibility – Google Search Console! This utility SEO tool provides you with a thorough analysis of the people who visit your site daily, as well as other useful performance information. For instance, how much web Read More
If you’re new to digital marketing for startups and aren’t sure which tactics would always work, then this article is just for you. Building your own company can be a lot of work. From drawing up a business plan, conducting market research to creating your website and developing your product. There are so many things Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
In marketing, there are, generally, two types of visibility: external and internal. The former is the one that most business owners usually focus on, while the latter tends to be put on the back burner. However, both are equally important, as lack of visibility can result in the loss of revenue and a high employee Read More
Marketing partnerships are an invaluable channel for powering up a brand or business. They build credibility and trust, create relevance, and unlock new audiences and marketing channels. One particularly exciting way to create a strategic alliance with another company is through co-marketing. Co-marketing is a business approach where two brands combine forces to promote each Read More
What is a house without a solid structure? Well, it would probably tumble down with the first storm. The same applies to WordPress websites too, especially if you want to establish your business on Google. Just as you would build your house, you must build your WordPress website from the ground up. WordPress is the Read More
![[Infographic] 24 Fundamental Email Marketing Stats](https://devrix.com/wp-content/uploads/2018/01/Infographic-24-Fundamental-Email-Marketing-Stats-810x340.png)
