If you are a business owner or a marketer looking for a proactive tactic that boosts your revenue, email is a great place to start. However, to ensure your efforts are not in vain, you need to track your email engagement rates, and look for ways to increase them. Email marketing is one of the Read More
Have you ever noticed a Google search result that looks more stylish than the rest? You know – the ones that include a star rating, and a little bit more info about a product or service. That extra information, media, and star ratings are called a rich snippet. The code that tells the search engine Read More
B2B social media marketing is here to stay, yet there’s no denying that finding the right path can be tricky. The digital environment has so much to offer to business-to-business brands – interactions with audiences, trust-building, and fostering meaningful relationships to name a few. However, maintaining a strong brand presence has its ups and downs, Read More
What is the one thing all successful brands have in common? The thing that makes them stand out in the crowd and connect with their followers on an emotional level? You are probably thinking of logos, distinctive ad copy, and viral video ads. And you are not entirely wrong, these are all part of it. Read More
When it comes to eCommerce, social media video marketing is the future. However, if you have not hopped on this trend yet, fret not, we are here to help you change that. Social media platforms are powerful tools for businesses today. People heavily depend on these channels to educate themselves, connect with friends and family, Read More
When you want to buy a printer, what is the first brand that comes to mind? Most people will say Xerox, which is the most well-known and desired brand. Or, when considering the purchase of an all-terrain vehicle, which brand do you consider first? Of course, Jeep springs to mind immediately. You get the point, Read More
To create an article that generates massive web traffic, a content writer needs to have a fool-proof plan and stick to it all the times.
Customer satisfaction is the measurement of your customers’ happiness with your product or service. A happy customer is a loyal customer. Satisfied customers can recommend your product or services to their friends and peers, which will generate more sales for you. Did you know that: 52% of consumers say they have made an additional purchase Read More
Marketing infographics are among the most widely used forms of visual content marketing within the last five years, achieving the perfect balance of both images and text to achieve specific, desired results. The beauty of digital marketing infographics is that they can be used for a lot of things. In particular: Explaining complex ideas Providing Read More
There are many ways to rank a WordPress site, but not every strategy will work well to your advantage. However, if you’re having a hard time, it might be worth it to use branded search to make your WordPress website visible. A lot of SEO experts swear by this marketing tactic. To put it simply, Read More
One of the most important jobs of digital marketers is to keep up with the latest search engine algorithm changes and test new strategies to help brands rank higher in search results. The foundation of any successful website is in performing quality keyword research and including the best ranking ones in your content. Wondering how Read More
As the online shopping industry expands, there are some major eCommerce challenges sellers have to face. According to Statista, the retail eCommerce revenue in the US alone amounts to over $4.5 billion in 2021, and is expected to grow by $1billion over the next five years. With such explosive growth, no wonder threats to businesses Read More
