Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
Search Engine Optimization is a set of practices that can actually give you all the glory you have ever hoped for. However, what matters most is doing it the right way. All the blogs which gain higher SEO rankings on SERPs mainly follow two pathways – first, they follow the right method. And second, they Read More
As an entrepreneur, you need to focus your sales efforts on your most valuable customers, the people that can take your business to the next level. But are you aware of the value that every customer has for your company? Do you know the value of each customer that you reach with your marketing efforts? Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
The post purchase stage is probably the most important part of the buying experience. This is when things get real – the customer finds out whether the business keeps their promises, and if the products and services live up to expectations. It’s the moment of truth. Furthermore, what happens after the customer hits the “buy” Read More
What do you reckon with SEM and SEO – do you think one is better than the other? Search Engine Marketing and Search Engine Optimization are two concepts in the digital world that must not be missed. These practices are staples to achieving success online. It’s easy to assume that SEM and SEO mean the Read More
The eCommerce industry went through quite the transformation in 2021, and this year won’t be any different. Cutting-edge innovation, challenges with supply-chains, and figuring out the cookieless world, are just some of the highlights that kept marketers and business owners on their toes. These changes are far from over, so, to stay ahead of the Read More
Over the years, link building became one of the finest and most efficient SEO practices. In the beginning, backlinks were measured in volume – the more links pointing to a site, the more relevant it became. However, things have changed. The overuse of backlinks with little to no quality led to an en masse abuse Read More
Beta testing is a great way for businesses to identify usability issues and improve their products so that they answer their customers’ needs. While every development agency has dedicated quality assurance experts, they usually look at things from the company’s point of view, rather than the user’s. By creating beta testing programs, companies obtain access Read More
We live in times when most of us are “plugged into” the Internet no matter where we are. Just walk along the streets and you will see that people are either browsing a site, checking their emails, reading articles, listening to music and audiobooks, shopping, or chatting. This is why digital marketing is on the Read More
Digital publishing is a dynamic industry and there are always new and emerging trends to keep up with. In 2022, the marketplace will continue to evolve and provide opportunities for small and medium-sized publications to better engage their audiences, increase loyalty, and scale upwards. Current events have contributed to people spending more time online and Read More
When you are running a small business there is a myriad of challenges you need to face on a daily basis. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as popular names in the industry. Nowadays, the Read More
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