If you’re not recognized as an authoritative source in your industry, chances are that you’re not getting any passive web traffic for your blog. Having a website and online presence is great, but that alone does not guarantee that readers, leads, and customers will step right in and sign up to learn more about your Read More
Search engine optimization is one of the best ways to organically grow your audience and increase the online visibility of your business. This applies to all types of websites, and is especially relevant for eCommerce stores, because you need to reach as many people as possible, in order to increase your sales. However, it’s not Read More
Hashtags can be very helpful for your business to gain more audience as well as when you’re trying to research for any specific insight or news.
Without links, it’s impossible to rank your content! With a proper internal linking strategy, you can connect the related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
Whenever a company is launching a new product, all departments contribute with different input to the project’s planning and implementation. However, for the new solution to win the customer’s heart and become a success, the team’s efforts need to be consistent and coordinated. And that’s what product marketing is all about – it’s the bridge Read More
No matter what your niche is, today, your business must have a social media presence. It’s simple, the more people you reach online the better your chances are to engage them and grow your business as a result. But, that would only happen if you develop a substantial social following for your company and give Read More
Marketers who take their SEO chores seriously know that search engine optimization is not a task that you can be done with. It’s an ongoing process, and, as such, you need to regularly perform SEO audits on your website to make sure everything is well-optimized and running smoothly. However, the search engine regulations are ever-changing, Read More
Search engine optimization is important for any business that wants to make it to the top positions in the SERPs. Companies that focus their efforts on optimizing their pages, researching keywords, and boosting their website’s speed and performance to improve the user experience are able to build a strong digital presence. And that’s great because Read More
Are you hurting your SEO efforts by practicing outdated SEO techniques? There are many individuals who use outdated SEO techniques today as they are used to them. These SEO techniques are obsolete, out of date, and some of them are regarded as Black Hat SEO by Google. In short, black hat SEO is a set Read More
So, you’ve brought targeted traffic to your website, and that’s perfect. But, do you know how to drive the users towards your CTA (Call-to-action)? It’s all about understanding your target users and their journey on your site! Every element of your web pages and all your marketing efforts should be directed towards attracting, engaging, and Read More
Listicles are very versatile and quite easy to create, yet, unfortunately, they, more often than not, suffer from a bad reputation. In today’s digital world where high-quality content is becoming more and more important, one can easily drown in a sea of poorly-written list posts that give little to no value to readers. However, it Read More
