To build an effective marketing strategy, a business needs to first build a viable outline of its goals and objectives. Although almost any company nowadays actively engages in various initiatives, many marketers fail to build successful digital marketing campaigns. The most important thing to achieve something is to have a ready-to-go, thoroughly polished plan. Creating Read More
Why do you need to personalize your website? Nowadays, customers are used to making online purchases. So, they expect organizations will take into account their necessities and furnish them with the best arrangements. Marketing pioneers understand this interest and do their best with customer journey optimization. Furthermore, they feel the hidden pressure by competitors to Read More
Running a blog is a time- and energy-consuming endeavor. As such, regardless of your motivation, if you do not invest in blog monetization well, it may become a burden. Furthermore, since there’s a myriad of easy-to-implement blog monetization techniques, you should at least consider trying out some of them. In fact, with the proper approach, Read More
Knowing how to create a pillar page and topic clusters is a great way to better organize your content, show that you are an expert on the topics that matter to you and your readers, and improve your SEO. Furthermore, if they are of high quality, they can bring consistent high traffic, accumulate backlinks and Read More
WordPress has taken over the web and for a good reason – it’s the best CMS there is, and you can build, practically, any type of website with it. That’s why more than 43.3% of all websites around the world are powered by the platform. However, we all know that the more popular someone is, Read More
Enterprise SEO is like regular SEO – but harder. Much harder. It’s complex, requires more resources, takes more time, and is more difficult to implement. Why is that? Imagine how time-consuming and demanding your everyday SEO chores are, and multiply this by ten, or even a hundred. That’s pretty much why. In this article, we’ll Read More
How do you step up from the competition and lead the pack? A set of highly effective on-page SEO techniques might be the missing piece in your recipe for success in the digital world. Gone are the days of being complacent with your business strategies. To make your brand known and to increase ROI, a Read More
You need to work hard for your SEO! Your articles are on point, the images and videos are optimized, and every additional element is aligned with your strategy. However, there’s one key aspect that gives you headaches – how to write meta descriptions for SEO. In fact, this skill is quite important to master if Read More
If you have a knack for writing, blogging can be a great way to make money online. It can be equally profitable as a stand-alone endeavor, as well as part of a larger digital marketing operation. Plus, it’s a powerful inbound marketing tool that provides you with access to a practically limitless audience. As such, Read More
Click-through rate, or CTR, is measured by the number of clicks divided by the number of impressions. Every day you scroll past hundreds of different articles, images, videos, and other media without clicking on them. For the people who published that media, this means they got an impression, but not a click. Let’s say an Read More
To boost customer retention, know this: revenue and business growth are all about sales. To increase sales, you need a constant supply of leads and new clients. Getting new clients is beneficial, and it can grow an enterprise, but, is that the only way to increase profits? What if you design a system that can Read More
Digital sustainability, Environmental, Social and Governance (ESG), and running a conscious business have become hot topics in the last decade, and are growing more relevant each day. We live in a world where climate change and global warming are a real hazard to our planet and the future of mankind. There are many reasons for Read More
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