Do you like to set objectives before you start planning and executing? Setting goals gives you a sense of purpose, and a feeling of accomplishment, once you achieve them. Marketing objectives are no different. It’s hard to reach your goals when you don’t know what you’re aiming for. However, sometimes the objectives you pick might Read More
Personalized email automation is one of the most crucial aspects of email marketing. It is an important tool to nurture prospects and convince them to make a purchase. Many of your leads lie dormant in the awareness or consideration stage of the buyer’s journey. This implies that they are not yet ready to buy from Read More
Everyone knows about Wikipedia. You probably visit it at least once a week, while searching for information. Although Wikipedia has articles with inaccurate information, the overall accuracy rate for the website is 80%. So, you may be wondering about how to create a Wikipedia page for your company and benefit from it. Well, you can Read More
Your eCommerce store is performing exceptionally well, and you’re thinking about exploring new markets. To do so, though, you need to convert your website to several languages and rethink your SEO strategy. Multilingual SEO is the process of dealing with a big and complex website, and ensuring you can reach international audiences. It’s not easy Read More
Optimizing your website to be pleasing to both humans and robots is a complex endeavor. The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO. These foundations allow you to better organize your optimization process. This way you Read More
You have recently developed and launched a great software, and you get your first customers. Awesome. What do you do from here? Start the customer onboarding process, that’s what, or at least you should think about it. You see, the work doesn’t end after the sale. You have more steps to take to ensure your Read More
Everyone has seen a SERP but not everyone knows what a SERP is. Sounds mysterious, huh? However, while Google’s algorithm has its secrets, the search engine results pages, in fact, are pretty straightforward. Unless, of course, you count the fact that they are constantly changing and Google never stops testing and introducing new features. Aside Read More
For all the content marketers out there, the following questions always bother whenever they have a new project on hand,
“What should I do to make this brand absolutely stand out?”
How to use TikTok for business? As a matter of fact, is using TikTok for businesses even worth it? Let’s start with the obvious, which turns out, is, in fact, not that obvious. Too many businesses overlook TikTok when planning out their social media strategy. Most likely because they believe the platform to be irrelevant Read More
So, you’ve recently heard about HARO, but you’re not quite sure what it means and moreover, how to use it. You’ve come to the right place. In today’s article, we’ll learn all about what HARO is, how to use HARO, and much more. Let’s get it on. What Is HARO? HARO (help a reporter out) Read More
Here is email marketing 101: increasing your email subscriber list is the key to steady business success. Truth be told, this is an immensely difficult task, one that can take a lot of time. And we all know how much we want to achieve our goals overnight. While quick results may be short lives, investing Read More
Company rebranding is a process you’ve often seen happen to big and small companies alike. Rebranding involves changing the company name, corporate image, logo, marketing strategy, and so on. The goal of rebranding is to create a new brand identity and differentiate the company from any negative sentiments they might have been associated with. There’s Read More
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