Neuromarketing. Sounds a bit like a sci-fi concept, doesn’t it? And yet, it’s a real thing. In fact, research in the area has been on the rise in the past 10 years. With the current rapid development of technology, neuromarketing shows even more potential. But is it something that your business can benefit from? In Read More
How to stand out among the big fish in the digital sea? This is one of the most common questions that keep startup owners awake at night. Truth is, that the digital transformation of business flourished in the last few years and allowed small businesses (SMBs) a fighting chance at building a strong online presence Read More
Opt-in forms are a powerful inbound lead generation tool. They provide you with an easy and accessible way to request and obtain the information of your website visitors, and add them to your business email list. However, for the opt-in forms to be efficient, you not only need to invest the time and effort to Read More
Google and other search engines now use technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms tend to focus their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
Ready or not… it’s here! That’s right, Google’s helpful content update is out, and all SEO specialists look something like this now: The question is whether there’s any real reason to panic. Is this update a game changer, or does it follow the line of progress that the previous Google updates started? Let’s find out Read More
eBooks are all the rage in the digital marketing community. Businesses around the world utilize them in their online strategies, while thought-leaders and industry gurus use them to boost their reputation and increase their following. There are hundreds of eBook marketing examples available on, practically, every topic. And yet, the market is hungry for more. Read More
Several years ago, Facebook was only used for personal communication and purposes. Mostly individuals were using it to connect with friends and family. However, as the years passed, more and more companies and businesses realized their target audiences were on Facebook and started using Facebook for business advertising. These days, Facebook is a major channel Read More
Linkedin is easily the best social media for professional networking, B2B, and employer branding – after all, that’s what it has been designed for. However, the platform can offer businesses much more – it can be used in client prospecting, thought-leadership, building a reputation in your industry, and showing your company values. With the right Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another, Read More
You invest in a strong web presence for your product or service. A website is an incredibly important part of this strategy. In an age where customers predominantly use search engines to research before buying, an attractive, informative destination tells potential customers your product or service should be taken seriously. Once you’ve built a website, Read More
Give a huge boost to your marketing efforts through videos
Lead generation is a top priority for businesses. However, how efficient it is, depends on how you approach it. If you just build up leads and feed them into the pipeline without a systematic approach, you risk wasting enormous amounts of time and resources chasing after potential customers that will never convert. To avoid this, Read More
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