The hidden secret of making your clients happy is nothing but quality work! However, sometimes only quality work is not enough to make your clients happy. Sometimes before you submit your work, your clients may leave you. Why? Read through to know the reasons.
For brands, reputation is everything. A great way to boost your reputation and authority, and consolidate your image as an expert is to conduct and publish industry research. Even if you provide the best product or service in the industry, if you have a questionable reputation, customers may avoid you in favor of the competition. Read More
Have you ever heard of one-to-one marketing? It’s when a brand targets individual prospects to whom to market its products and services. It’s also known as personalized marketing and it differs from traditional marketing in that it caters to a specific audience. Traditional marketing usually relies on selling to a wide set of customers through Read More
A landing page has to be made into an effective tool, one that creates a fine balance between promoting products to encourage a sale and being promotional. To put it simply, a landing page is a vital component for every site that helps in converting visitors into leads. Unfortunately, landing pages are most likely overshadowed Read More
When it comes to your existing clients, customer service insights are one of the most reliable marketing data sources. That’s because, nowadays, businesses interact with customers across multiple channels, including, but not limited to social media platforms, direct messages, emails, calls, events, reviews and feedback, NPS scores, chatbots, customer support, website communication forms, and whatnot. Read More
Getting your marketing campaign to work and bring in revenue requires lots of work and optimization. Besides your product/service, you need to think about how you’re going to position your business in front of your target customers, and what tools and tactics you will use to achieve that success. There are lots of ways to Read More
When businesses create email campaigns, they do their best to attract the customer’s attention and encourage engagement and conversions. However, while the big picture and overall marketing message is what matters to us as marketers, more often than not, it’s the details that affect whether or not users open emails, click on CTAs, and convert. Read More
When building a content strategy, you should consider creating different types of content that correspond to each stage of the funnel. More often than not, businesses seem to easily become adept at the more common formats such as blog posts, eBooks, videos, case studies, and podcasts. However, there’s a general misconception about the nature and Read More
It’s 2022 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you chasing Read More
Adjusting ads is the first step toward a better digital experience for users and revenue for publishers. Businesses invest a lot of time and effort to capture the attention of new potential clients, and convert them. And one of the top proven ways to do this is advertising. In fact, the global digital ad spend Read More
Everyone involved in content creation loves to find and writeExplore tab on Twitter about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
