Hey, psst! Want to know a secret? Over 70% of people prefer email communication. But simply sending an email is not enough, not if you’re serious about business, lead generation, and profitability. There are some email marketing secrets that can help you boost your campaigns, and achieve better results. We’ll gladly let you in all Read More
Love it or hate it, social media is a factor you must take into account when doing business in the 21st century. However, social media is not just a platform to share funny pictures, or let people know about upcoming events. You can also use social media to drive traffic to your website – something Read More
As the digital world evolves and competition continues to rise, you need to be on top of your game as a marketer or business owner. Think about the benefits of blogging and how it can help you strengthen your brand. Now, let us look at some blog writing tips that will surely help every blogger. Read More
SEO myths don’t just pop into existence out of nowhere – there are reasons behind them that make them seem authentic and trustworthy. Also, as with every myth and conspiracy theory, there are people who passionately believe in them, defend them, and bend the truth to make them seem realistic. However, more often than not, Read More
When in need of a new website, one of the first decisions you have to make is what content management system (CMS) to choose. There are, generally, three paths you can consider – a custom CMS, a proprietary CMS, or an open-source CMS. Which one you opt for depends largely on your business needs and Read More
If you think LinkedIn is the only place to find industry professionals, you’re sorely mistaken. Facebook has a wealth of users in nearly every field imaginable, and with its powerful ad targeting options, you can make sure your message gets to the right people. However, you need to have the right strategy in place before Read More
Positive reviews from happy customers who recommend your product or services build trust in your future clients and make you happy too. But, not all of your customers will be satisfied, so as a result, some of them may leave negative feedback. Well, how do you respond to a bad review? This won’t be the Read More
Have you ever heard of the term “gated content”? Relax, you’re not alone. This marketing phrase is one to be aware of, though, as it’s often a question marketers ask themselves. Let’s pass the gates together and learn all about the benefits and drawbacks of gated content, what types there are, and look at some Read More
A WordPress multisite offers a myriad of benefits to companies and can be a versatile tool in their online strategy. Its key advantage is that it allows businesses to facilitate and maintain a multinational presence with minimal effort, maximal efficiency, and due agility. While building a strong brand in one’s home country is a difficult Read More
Every business needs marketing, and small businesses are no different. However, the difference comes from the fact that small businesses often cannot afford to spend hundreds of thousands of dollars on marketing. Thus, small business marketing ideas need to be creative and bring positive results for little-to-no cost. In reality, 47% of small businesses spend Read More
Programmatic advertising has been a hot topic in marketing for a while now. That’s because it dramatically simplifies the digital advertising process for both advertisers and publishers, all the while maximizing the results. It’s a win-win. Still, as it is a developing field as well as a techy topic, a lot of marketers struggle to Read More
Basics of social media marketing are so simple that you can even learn from a child. It’s confusing but true. If you’re finding it hard to find good content marketing ideas, ask your children to help you find an interesting image and describe it in one line. You’ll be more surprised. Children see the world Read More
