Pillar pages and topic clusters are an SEO approach that’s highly beneficial for improving a website’s relationship with search engines. They are a great way to up your content marketing game and improve the way bots crawl and index your pages. On the one hand, adopting this approach will warm up search engines toward you. Read More
During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
There is absolutely no doubt that customer relationship management (CRM) software has been revolutionary in marketing and sales, and a tremendous step for businesses all over the world. But a step ahead from what? A Blast From the Past Do you remember Rolodex? Yeah, that contraption that used to hold a central place on every Read More
In today’s technology-driven world, consumers and businesses need a lot more than just a perfect product. Top brands today inspire, educate and entertain their consumers through various marketing tactics. This is where business storytelling comes in handy. The right mix of inspiration, entertainment and education can influence leads’ purchasing decisions. Also, storytelling adds more value Read More
Content Management System or CMS has garnered immense importance over the years as content management became central to almost all the aspects of marketing.
Every day, 720,000 hours of video are uploaded to YouTube, and the platform has more than 2.3 billion active users worldwide. YouTube is the second most popular search engine after Google, so if you are creating video content, it’s only natural you should focus your attention on YouTube SEO. Otherwise, you risk drowning in the Read More
As we’ve already mentioned in the first part of this article, an effective marketing strategy is one that manages to gain insight and facilitate a thorough approach for all team members. Also, it aligns their creative efforts, provides powerful monitoring capabilities, and guarantees tangible results and flexibility. In a nutshell, successful digital marketing campaigns offer Read More
Every successful marketer knows that social proof has the potential to increase a brand’s conversion rate. Brands use it as a conversion optimization tactic to make the purchasing decision easier for prospective customers. However, what is social proof in marketing, really? Social proof is the impact the activities and standpoints of the people around us Read More
Running a blog is a time- and energy-consuming endeavor. As such, regardless of your motivation, if you do not invest in blog monetization well, it may become a burden. Furthermore, since there’s a myriad of easy-to-implement blog monetization techniques, you should at least consider trying out some of them. In fact, with the proper approach, Read More
How do you step up from the competition and lead the pack? A set of highly effective on-page SEO techniques might be the missing piece in your recipe for success in the digital world. Gone are the days of being complacent with your business strategies. To make your brand known and to increase ROI, a Read More
You need to work hard for your SEO! Your articles are on point, the images and videos are optimized, and every additional element is aligned with your strategy. However, there’s one key aspect that gives you headaches – how to write meta descriptions for SEO. In fact, this skill is quite important to master if Read More
Click-through rate, or CTR, is measured by the number of clicks divided by the number of impressions. Every day you scroll past hundreds of different articles, images, videos, and other media without clicking on them. For the people who published that media, this means they got an impression, but not a click. Let’s say an Read More
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