If you’ve been working in the digital marketing industry, chances are you’ve heard about the term “orphan pages”. But what does it mean to refer to one of your pages as an orphan? The answer is simple enough, yet ignites thoughts about the importance of internal linking. So, without further ado, let’s get started. What Read More
Do you like to set objectives before you start planning and executing? Setting goals gives you a sense of purpose, and a feeling of accomplishment, once you achieve them. Marketing objectives are no different. It’s hard to reach your goals when you don’t know what you’re aiming for. However, sometimes the objectives you pick might Read More
Personalized email automation is one of the most crucial aspects of email marketing. It is an important tool to nurture prospects and convince them to make a purchase. Many of your leads lie dormant in the awareness or consideration stage of the buyer’s journey. This implies that they are not yet ready to buy from Read More
Your eCommerce store is performing exceptionally well, and you’re thinking about exploring new markets. To do so, though, you need to convert your website to several languages and rethink your SEO strategy. Multilingual SEO is the process of dealing with a big and complex website, and ensuring you can reach international audiences. It’s not easy Read More
Optimizing your website to be pleasing to both humans and robots is a complex endeavor. The best way to approach it is to break down your efforts across the 4 pillars of SEO – technical SEO, on-page SEO, content, and off-page SEO. These foundations allow you to better organize your optimization process. This way you Read More
As far as social media marketing networks and product promotions go, Instagram has become a real powerhouse with over 1.45 billion active monthly users! It’s all about posting quality images, videos, gaining followers, and getting interactions. However, what if you want to boost eCommerce sales? In recent years, Instagram became a big player in the Read More
Working hard and working smart is great, but not if you don’t have the eCommerce marketing tools to back up your efforts to increase online sales. If that’s the case, you’ll find yourself at a disadvantage against your competitors who are leveraging the right strategies for success. In this guide, we’re going to look at Read More
Company rebranding is a process you’ve often seen happen to big and small companies alike. Rebranding involves changing the company name, corporate image, logo, marketing strategy, and so on. The goal of rebranding is to create a new brand identity and differentiate the company from any negative sentiments they might have been associated with. There’s Read More
In SEO, a lot of times we talk about expertise, authority, and trustworthiness. But how does one establish credibility and legitimacy? How do you send signals to Google that you are a master in your field, and your content is high-quality and professional? Here’s where semantic SEO enters the room, sits around the table with Read More
Marketing funnel content mapping and content journey mapping allow businesses to provide the right type of content at every step of the customer’s journey. Building a relationship with your customers and convincing them that what you offer is exactly what they need takes time and effort. From their first touchpoint with your business to the Read More
1, 2, 3, 4, 5, 6, 7, 8… that’s it! The average user attention span in 2022 is just 8 seconds! Be honest, how many of you have already looked at your phones or started doing something else just while reading the intro of this article? It’s okay. Human attention span has been declining slowly, Read More
If you are running a podcast show or planning to launch one any time soon, you need to consider the available podcast monetization options. Podcasts are great and people can’t seem to get enough of them. In fact, in the last ten years, the number of podcast listeners globally has been steadily growing. And why Read More
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