Your website is the online storefront for your business, and the home page is the main display that showcases your products/services. Undoubtedly, the home page is essential to all your online business endeavors, since, in most cases, it’s the first page visitors see. Having said that, there are certain rules and best practices when it Read More
Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a Read More
Nowadays, in digital marketing, SEO is a top priority. To maintain online visibility, businesses try to keep up with the latest SEO techniques and stay in line with the recommendations and guidelines of search engines. And it’s all worth it, because gaining organic traffic, and consolidating your reputation in the SERPs can do wonders for Read More
For brands, reputation is everything. A great way to boost your reputation and authority, and consolidate your image as an expert is to conduct and publish industry research. Even if you provide the best product or service in the industry, if you have a questionable reputation, customers may avoid you in favor of the competition. Read More
There are numerous and very important elements that you need to measure for a winning lead management campaign. Moreover, there are a few indicators that can provide a comprehensive and high-level overview of the campaign performance. What are these Key Performance Indicators (KPIs) and how can you leverage them to execute lead management successfully? Readers Read More
When it comes to your existing clients, customer service insights are one of the most reliable marketing data sources. That’s because, nowadays, businesses interact with customers across multiple channels, including, but not limited to social media platforms, direct messages, emails, calls, events, reviews and feedback, NPS scores, chatbots, customer support, website communication forms, and whatnot. Read More
Every modern business uses a Facebook page. However, just having a page isn’t enough. It’s essential to use Insights and analyze your performance, so you can target audiences properly. Using Insights is nor hard, you just need to get to know what and where to look for. Here we go. How to Use Insights on Read More
When businesses create email campaigns, they do their best to attract the customer’s attention and encourage engagement and conversions. However, while the big picture and overall marketing message is what matters to us as marketers, more often than not, it’s the details that affect whether or not users open emails, click on CTAs, and convert. Read More
Having a landing page became a marketing requirement for any company that owns a website. Landing pages can bring more web traffic and inspire users to take the desired action on your page. If you want to have a better conversion for your website, the marketing campaign that you want to start should be supported Read More
It’s 2022 – blogging for a business is a must. Why? It’s the most efficient way to attract traffic to your website, build your online reputation as a trusted expert, and consolidate your digital presence. And that’s not nearly all. Blogging allows you to attract new leads the inbound way – instead of you chasing Read More
Everyone involved in content creation loves to find and writeExplore tab on Twitter about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going Read More
Neuromarketing. Sounds a bit like a sci-fi concept, doesn’t it? And yet, it’s a real thing. In fact, research in the area has been on the rise in the past 10 years. With the current rapid development of technology, neuromarketing shows even more potential. But is it something that your business can benefit from? In Read More
