One of the most significant as0.43pects of running a successful online business is being able to drive traffic to your website. In simple terms, more traffic means more people visiting your website, and therefore a higher chance of some of them converting into customers. Of course, there are multiple ways to do this – some Read More
To start things off, let’s first understand what is meant by content formatting. In simple terms, content formatting can be referred to as how content is arranged on the page of a website. It includes headings, fonts, image placement, the use of blockquotes, references, etc. Content formatting is not only crucial for the overall look Read More
We are all familiar with the phenomenon called “viral videos.” It is highly unlikely that anyone has ever created a video knowing it will become viral. What you can do is create content which will be shared, appreciated, and serve the purpose of promoting you or your business. Human Attention Span The last couple of Read More
Your website is the online storefront for your business, and the home page is the main display that showcases your products/services. Undoubtedly, the home page is essential to all your online business endeavors, since, in most cases, it’s the first page visitors see. Having said that, there are certain rules and best practices when it Read More
Do you always find yourself not having enough time to create content for your blog? Or maybe you are short on writers who can publish articles regularly. Then, it’s time to consider content curation as part of your marketing strategy! Content curation is the process of discovering and selecting content that is relevant to a Read More
Nowadays, in digital marketing, SEO is a top priority. To maintain online visibility, businesses try to keep up with the latest SEO techniques and stay in line with the recommendations and guidelines of search engines. And it’s all worth it, because gaining organic traffic, and consolidating your reputation in the SERPs can do wonders for Read More
When building a content strategy, you should consider creating different types of content that correspond to each stage of the funnel. More often than not, businesses seem to easily become adept at the more common formats such as blog posts, eBooks, videos, case studies, and podcasts. However, there’s a general misconception about the nature and Read More
Everyone involved in content creation loves to find and writeExplore tab on Twitter about topics that are hot, trendy, and talked about. After all, viral content is certain to bring in traffic, at least on paper. Sounds good and all, still, the question is: How do you find trending topics online? That’s what we’re going Read More
First, let’s make it clear: this article is from the perspective of businesses receiving guest post inquiries. There’s a lot of content out there about how to do guest blogging yourself. Now that that’s out of the way. Chances are, if you’re a marketer, you’ve been contacted numerous times with requests about guest posting. After Read More
Google and other search engines now use technical parameters (bounce rate, loading speed, number of monthly visitors) to obtain a higher ranking in SERPs (Search Engine Result Pages). Such platforms tend to focus their efforts on providing consumers with results that answer their needs immediately. For example, if people are searching for the name of Read More
eBooks are all the rage in the digital marketing community. Businesses around the world utilize them in their online strategies, while thought-leaders and industry gurus use them to boost their reputation and increase their following. There are hundreds of eBook marketing examples available on, practically, every topic. And yet, the market is hungry for more. Read More
Forbes has estimated that by 2025, e-learning could be worth a staggering $325 billion. With many companies seizing the opportunity to cash in on this ever-growing industry, how can your business start creating online courses and also benefit? Nowadays, those wishing to either gain experience in a new subject or further their knowledge in another, Read More
