People prefer companies that stand up for something. As a matter of fact, two in five consumers would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if you truly Read More
When it comes to SEO and branding, there are, generally, two types of search terms – non-branded and branded keywords. Both are very important in a company’s digital marketing strategy and could help improve its visibility in search engines. As such, they both need a systematic approach and proper attention. However, nowadays, most companies focus Read More
In the past, editorial calendars were something that only newspaper and magazine employees knew and cared about. However, with the digitalization of business and the rise of inbound marketing, the term has become something that almost everyone who manages content is familiar with. Nowadays, most people with internet access publish information online in one form Read More
To create an article that generates massive web traffic, a content writer needs to have a fool-proof plan and stick to it all the times.
There are many ways to rank a WordPress site, but not every strategy will work well to your advantage. However, if you’re having a hard time, it might be worth it to use branded search to make your WordPress website visible. A lot of SEO experts swear by this marketing tactic. To put it simply, Read More
In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Are you struggling to understand the behavior of your visitors on your site? Are your marketing initiatives working properly? If not, then why? Before we get into the step-by-step process of leading a content audit, let’s discuss some basics. What is a Website Content Audit? A content audit involves reviewing and analyzing all the content Read More
Google SEO score diagnoses how well a website passes various tests that measure technical, content, and user experience optimization. The goal of monitoring these is to identify issues that may hold back the website’s performance in the SERPs, and fix them. There are various tools that enable you to check your Google SEO score and Read More
Surefire Ways That Work in Improving Your Onsite Conversion: Content Testing, Providing Proof, Internal Search Optimization.
Twitter is one of the most popular social networks nowadays. Building a presence there provides brands with daily opportunities to reach millions of people, increase brand awareness, and even go viral. However, to achieve any of these, you first need to increase Twitter engagement, and learn the secrets of writing engaging Twitter posts. The best Read More
Google owns several internet-related services and products and is undoubtedly one of the most significant search engines nowadays. One of their products includes Google Trends, a free tool that allows marketers and entrepreneurs to reach new audiences and nurture current leads through Google Search’s trending topics. Utilizing Google Trends search allows business owners to analyze Read More
Businesses can utilize white hat SEO approaches to optimize their websites for search engines. Yet, even if you follow these to the letter and obtain great results, you may occasionally see drastic fluctuations in your organic traffic. More often than not, these are the result of an algorithm update, and they either fix themselves in Read More
