Website information architecture is the foundation of a good UX. As users, we’ve all come across websites that are impossible to navigate or understand, and know how frustrating this can be. We also know how quick we are to leave a site like that behind and look for a competitor who seems to know what Read More
Video content is dominating the marketing world! Its power is unprecedented, with 86% of companies using it in their marketing strategies. Up to 87% of marketers use video regularly in their campaigns, which corresponds to the trend which indicates that consumers enjoy videos as their favorite type of content on social media. Moreover, users spend Read More
If you are taking your first steps into the world of search engine optimization, or SEO, you have probably already come across many jargon words, terms, and abbreviations that you haven’t heard of before. There are quite a lot of them, indeed! You can Google what those mean, of course, but wouldn’t it be easier Read More
Digital marketing efforts and building a strong online presence have never been more important than they were in the last few years. If you haven’t paid any attention to this yet, now is the time to amp up your marketing game and boost your digital transformation with fresh content. In this article, we will be Read More
When it comes to content marketing, what worked last year might not work now. In order to stand out, retain your audience, and obtain better results, you need to keep up the pace and stay agile. 2022 is set to be a big year for economic and marketplace changes and the content marketing trends that Read More
Content writing is both a creative and business-oriented process and, as such, it needs to follow clearly defined rules in order to be efficient and productive. The best way to achieve this is to set up a content workflow and provide detailed information about each stage of the pipeline. While organization and creativity are more Read More
Search Engine Optimization is a set of practices that can actually give you all the glory you have ever hoped for. However, what matters most is doing it the right way. All the blogs which gain higher SEO rankings on SERPs mainly follow two pathways – first, they follow the right method. And second, they Read More
Digital Newspaper Subscriptions: Persuading Users to Cross the Paywall The toughest part of the publishing business is growing revenue by monetizing digital subscriptions. There are, generally, two subscription strategies substantial enough to sustain your business, or that can, at least, generate relevant income. One is to set up a paywall that people find worth paying Read More
Over the years, link building became one of the finest and most efficient SEO practices. In the beginning, backlinks were measured in volume – the more links pointing to a site, the more relevant it became. However, things have changed. The overuse of backlinks with little to no quality led to an en masse abuse Read More
When you are running a small business there is a myriad of challenges you need to face on a daily basis. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as popular names in the industry. Nowadays, the Read More
Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a content marketing strategy specially oriented for eCommerce would help you out. The main advantage of content marketing in comparison to paid advertising is that Read More
If you are not tech-savvy, canonical tag SEO may sound complicated and outlandish to you. However, it is an important tool in your search engine optimization arsenal and irreplaceable when managing duplicate content. By understanding what purpose canonicals serve and how to use them properly, you can optimize your pages better and maintain link equity. Read More
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