How often have you heard the phrase “I want to start a business but have no ideas”? A hundred times, maybe more? Well, you’re not alone, we’ve all been there, either thinking about our own business ideas, or listening to someone else trying to come up with a good idea. Thankfully, there’s a way to Read More
So, you’ve decided to create a website that requires users to pay for a membership, in order to access otherwise restricted content. Furthermore, you’ve chosen WordPress – nicely done. However, a question still arises: how do you build and manage your membership website properly? What’s more, how do you grow your audience, and create a Read More
Pricing strategy is always a tricky subject for business owners. Set them too high, and business will drop, set them too low, and customers will start suspecting low quality products. There are dozens of different pricing strategies to choose from, each with its own advantages and disadvantages. Today, we are going to take a more Read More
SaaS (Software as a Service) startups have been gaining popularity over the past few years, and there is a reason for that. You see, more often than not, companies are scared to experiment, innovate, or tackle consumer and/or societal issues with new products and services. That’s not the case with startups, though. Startups are known Read More
Growing a startup comes with a set of difficulties, and challenges. While it’s certainly not an easy task, that shouldn’t discourage or frighten you. There are some existing strategies that can help startups flourish and thrive in the competitive business landscape. Let’s review the most effective tips, and establish the best organic growth strategy together. Read More
Do you know that 90% of all startups fail? In most cases, their failure comes from both customers and the market not being ready for what they offer. This is why idea validation, being a process of testing business ideas, is crucial to help you understand the market. Also, it helps verify the current need Read More
Data analytics is one of those big words that sounds fancy and makes the average person think about math, statistics, and serious research. That is true to a certain extent, however, there’s much more to it. Nowadays, big data analytics transforms businesses worldwide with its insights and by discovering new opportunities. So, let’s understand what Read More
Starting a new business comes with a set of challenges, and dealing with many aspects of it like marketing, sales, liability, financing, etc. In our complete startup guide, we will go through all the stages of starting a startup together. Let’s start with the definition for startups. What Is a Startup? Any company in the Read More
B2C (Business-to-consumer) relationships are direct – businesses sell their products and services straight to customers. Whereas marketers in the B2C field are usually very busy trying to promote their company and attract customers. In order to do that, though, it is important to keep track of new technologies, trends, and other marketing ventures that are Read More
Mastering the art of communication is not an easy task, regardless if it is for personal cases or business-related. A lot of brands reap the benefits from having established a great tone of voice, but a lot of work had been put into it before they could ever have reached that stage. Ultimately, you want Read More
In journalism, good storytelling is what differentiates successful publishers from the rest. And in the digital world, nothing tells a story better than video content. Online video is one of the most powerful formats on the internet, and the preferred information medium of the majority of the digital world. By making it part of their Read More
You’ve seen it countless times – there’s a product, and its inseparable companions – the features, and its benefits. In fact, have you ever wondered how a feature could also be a benefit? Of course, both serve a different purpose, but sometimes a feature could also be seen as a benefit. Readers Also Enjoy: How Read More
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