Every brand that focuses on content creation and has a content marketing strategy in place, has one goal in mind. They all want to publish optimized content, and reach as many people as possible, aiming to engage them, and convert them into becoming customers. However, there is one area where the most successful publishers stand Read More
Currently, there are over 1150 unicorns worldwide. No, we are not talking about the mythical creature. We are talking about startup companies that are valued at over $1 billion. Of course, that is the dream of every newborn startup, but do not get ahead of yourself. First, you need to do a lot of research, Read More
What is the most important job in marketing? Is it the designer that crafts the visuals? Maybe it is the marketing manager that oversees the processes? Perhaps, it is the outreach person that deals with the link-building? All of those would be correct answers, however, there is one role that defines what marketing is all Read More
Retail businesses always want to be well supplied. After all, there is nothing worse than having customers willing to pay for your products, only to end up cancelling the deal, because you do not have the item in stock. At the same time, having too many items in stock could also be a problem since Read More
Content marketing is essential to the success of every business. It is a long-term way of ensuring consistent traffic to your website, and to attract as many visitors as possible. In terms of the above, nonprofit organizations are no different, despite their different structure, and goals. The real question is not whether to utilize content Read More
eCommerce stores are constantly looking for ways to increase their sales volumes. Luckily for them, consumer psychology is pretty susceptible to all kinds of marketing strategies, and persuasive tactics. One such tactic is the flash sale. Chances are, you have heard that term at least a few times before, but do you know what that Read More
Online course communities are a powerful way to engage, educate and inspire your audience. Not only do they create a sense of unity amongst learners, but they also allow instructors to build relationships with their students. By creating an online course community in WordPress, you can easily manage and grow your student base while providing Read More
Online education is a big deal. It became an even bigger deal during lockdown. After all, it allows people to learn new skills and knowledge from the comfort of their home, sitting in a café, travelling on a train, practically, everywhere. Of course, it is not all about simply educating people, those that create online Read More
Ah, customers. They are always right, yet do they even know what they want? All in all, there are some primary factors that stand behind customer dissatisfaction, regardless of the industry. Pleasing every single customer is a hard task, still, it is not something that you cannot, at least, try to do. Let us review Read More
How would you feel, if, while you were walking down the street, you see a billboard that says: “Hey, John Smith, we have those silver coat buttons that you have been looking for, come visit our store now – The Button Shop.”? Sounds a bit creepy, right? Well, guess what, this tactic works perfectly well Read More
Advertising has been around since ancient times. Some claim that the earliest case of advertising was back in 3000 BC on a papyrus. Naturally, as time passed, and humankind changed, the way we advertise also changed. From radio commercials to TV ads, billboards, newspaper advertisements, and in the past few decades – online advertising. Now, Read More
Can you imagine living in a world without cookies? Fear not, Cookie Monster, we are not talking about those cookies. From the position of a WordPress agency focused on data, performance, and growth traffic, we are referring to the third-party cookies that websites use to track, personalize and save information about user sessions. Cookieless marketing Read More
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