Everyone that is in business-to-business knows that selling in the B2B space is not a walk in the park. It is a competitive landscape where every potential lead needs to be approached carefully and in a very different manner than in B2C sales. Driving B2B sales is not just about putting out your marketing pitch Read More
In the beginning, it was all about Baby Boomers. After that, Generation X emerged to be followed by Millennials. But today, a new generation emerges in an ecosystem that is changing the entire business landscape. This is a generation that is ready and eager to be superior to Millennials and to every other generation combined. Read More
No, the machines and AI haven’t taken over the world yet. There’s no robot rebellion, however, AI is here and has already stepped into our lives. From voice assistants to behavior algorithms and self-driving cars, the revolution has arrived and now, there’s no turning back. As humans, we’ve always been fixated on making improvements, whether Read More
How well do your customers know your brand? If you do not know the answer to this question, then you might have a problem. A brand can only be popular if people know about it. Also, potential customers must know where to purchase your products. The price must be right, as well. All of these Read More
Everyone wants a well-known site that attracts thousands if not millions of visitors monthly. While this can be hard it’s not impossible and there are many techniques to achieve that. Of course, we are not promising, “do this, get rich”, because nothing is that simple. The goal of this list is to share some light Read More
The internet is responsible for trillions of dollars in sales every year. It is more important than ever for businesses to work on their online visibility.
Alright, so you have a Facebook page with roughly 600k followers and a Twitter account with a following of around one million. Clearly, you have built a solid audience with your Social Media platforms. You may have even achieved it in a few months or a year or so. Nevertheless, you have clearly become successful Read More
Have you heard of Marketing to Millennials? Perhaps, you are a little bit baffled by this term but don’t be, it’s a new marketing strategy directed at a specific group. This group is the so-called 21st-century generation whose outlook on life clearly differ from those of previous generations. Marketing to Millennials will greatly improve your business Read More
What are your customers telling you about your brand? Are you using their feedback to optimize your strategies? This Complete Data Analytics Guide will show you exactly what you do to benefit from the information which is in front of you. Let us look closer into the Data Analytics process and what it can do Read More
Getting ready to launch your business in 2018? Here are 100+ digital marketing statistics shared by industry-leading firms, marketers, research groups, and blogs. In collecting these statistics, we tried our best to validate each, so that you get the most updated information for business and marketing planning for 2018. The following small business statistics are Read More
Have you ever used tracking solutions for your eCommerce business? What eCommerce metrics should you care about? In this article, we will talk about the KPI metrics that you should track for your website. Successful online stores track every interaction on their sites. Although this is not necessary; you should consider measuring these eight fundamental Read More
Displaying location-based information on your website is a simple way to improve customer satisfaction while encouraging customers to visit one of your locations. You’re doing the work of planning their shopping trips or vacations for them by presenting them with relevant information that’s easy to absorb. What Are the Benefits of Displaying Location-Based Information? Displaying Read More
