Building your own website and finally starting the business that you’ve been planning is one thing, but keeping it organized is a different story. It can help with increasing your sales, getting new leads, and keeping your customers returning. In the eCommerce world, the so-called taxonomy is used for eCommerce optimization and classification of the Read More
Building a responsible business once seemed an impossible task. The debate around brand ethics has been going on for decades with no definitive outcome and no permanent solutions. But times are changing as environmental and social issues are growing out of proportion and becoming impossible to ignore. This pushes companies to become aware of their Read More
When it comes to the term web design, almost all of you have heard the term “Responsive Design”. Though the responsive design is a popular term, the concept and importance are still unclear to many!
Have you ever felt like your marketing strategy is not helping your business grow? Do you feel like you are stuck in a rut and in need of a refresh with your strategy? Are you looking for some marketing growth hacks? You are not alone, as a lot of entrepreneurs and marketing leads go through this dilemma Read More
Starting a business can be an exciting adventure. You are often driven by inspiration and great ideas and can’t wait to share your awesome products with the world. However, before you can start there’s one thing you need to do and it’s to take the time to consider and define what is your brand identity? Read More
The amount of information every one of us gets on a daily basis is enormous. From things we search to stuff we run into by chance or because we were targeted by an ad. Every brand is trying to reach out, engage and retain a community. You can imagine the competitive buzz in the online Read More
There are several ways in which you can attract new customers to your business. Good Google rankings is one, advertising is another. But many of today’s customers are more careful about choosing a business to give their custom to and will often look for reviews from previous customers to guide them. Potential customers will also Read More
The world of software-as-a-service (SaaS) companies is growing at a fascinating rate. The number of initial public offerings (IPOs) by SaaS companies has nearly tripled over the past decade. Moreover, the market is forecastеd to grow to $120 billion in 2021, and expected to reach a compound annual growth of 21 percent. What makes SaaS Read More
In a climate of continuous innovation, unpredictable changes and fast-paced social dynamics, molding a high-performing work culture is a step both small and large businesses can’t skip. In particular, a positive work environment, as stated by Harvard Business Review, can lead to huge benefits for employees, employers and the bottom line. A workplace culture is Read More
Does it happen often that customers go through your perfectly planned funnel, click all the right boxes and buttons, and when they’re just about to checkout on your eCommerce website, they just leave? Well, this is the so-called shopping cart abandonment and it’s one of the things all online shop owners struggle to avoid. So Read More
The digital ecosystem provides companies with many opportunities to reach and engage audiences. Once considered rare, virtual events have now become an essential piece of any marketing strategy, especially for B2B businesses. Advancements in technology coupled with the wider adoption of online event broadcasting, opened the door to far better digital events. Industry experts forecast Read More
In today’s digitized economy a mobile app is a powerful marketing tool and a smart competitive differentiator. It can help you promote your brand, products and services faster, get to know your customers like never before, and aid your marketing research. Moreover, with a good strategy in place, a mobile app can drive up sales. Read More
