There are many financial and marketing KPIs that allow you to track the overall health of your business. They can give you the full picture of what you are doing well, and what can be improved. However, there’s one metric that can show you whether your business is going to make it or not, and Read More
There are different pricing strategies for building a website, such as fixed fee solutions, development packages, hourly rates, or retainer models. However, to provide flexibility and a bespoke experience, many WordPress agencies prefer to charge their customers on a web development per hour rate. The amount of work is estimated based on the consulting fees Read More
Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More
If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances are of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, Read More
If you need a team of developers, designers, project manager and testers, there are different costs related to the WordPress project development.
People worldwide, including visitors to your WordPress website, are more concerned about their privacy than ever before. Critically, online privacy differs from its conventional counterpart in that individuals are concerned about the use of their data. As a result, some seek total anonymity, while others simply like to operate online with their details stored securely. Read More
At the core of every successful marketing strategy, market research is vital to any SaaS business. It provides the best way to fully understand your customers, industry, and competitors. More specifically, it enables you to evaluate how effective and viable your product is in solving your target audience’s problems. Understanding users without research is an Read More
Compared to traditional marketing, digital has a great advantage – it is easily trackable which gives it vast potential for business intelligence (BI). Almost every online marketing channel comes with built-in analytics or can be integrated with a third-party solution to measure how users interact with it and quantify its effectiveness. However, with big data Read More
The one thing that companies, which consistently hire the best talent, get right is employer branding. Our global economy is evolving at such a fast pace that the business leaders of today need to adopt the right practices so they can find and retain top talent and ensure their business thrives. Yet, creating a strong Read More
Online reviews are the most influential source of word-of-mouth marketing in the digital world and the foundation of your online business reputation. But although the benefits of having a regular in-flow of good testimonials are clear, many businesses struggle with how to ask customers for reviews and leave things to chance. However, you shouldn’t be Read More
One latest Constant Contact survey found that 59% of SMB CEOs feel it is harder to maintain a business than it was 5 years prior. The trouble of accomplishment implies that competitive analysis is essential than ever.
Giving the customer what they need is the key to marketplace success. However, what businesses believe people want and what they really desire can often come out to be two completely different things. And a product that doesn’t live up to the audience’s expectations will not sell as well as one tailor-made to meet them. Read More
