Publishing case studies is one of the oldest and most effective types of content marketing. In the context of business-to-business, a case study is the analysis of a project you have successfully accomplished which identifies the problem points, the proposed solutions, the implemented actions and the end result. In essence, it’s a customer success story Read More
We know content mapping and psychographic targeting may sound like complicated topics, but they aren’t really. To demonstrate this, let’s focus on content mapping first. Basically, a content mapping is the idea of “delivering the right results, to the right people, at the right time.” In other words, it’s a map of your campaign. It Read More
Have you ever ranked for some high-volume keywords but you could not convert that traffic into sales? Fortunately, you are not the only one. Many website owners have had this problem before. At first, you are probably looking for ways to improve your content, your design, your call to action or anything else you feel Read More
In the B2B world, long sales cycles are a common and quite stressful phenomenon. Sales from one business to another are less straightforward than selling to a single customer. On the one hand, there are more stakeholders involved. On the other hand, the products/services being sold are usually more complex, involving larger costs and long-term Read More
Starting a new business from scratch is both exciting and full of uncertainty. Entrepreneurs are eager to surround themselves with like-minded people, get down to work, and see their ideas become reality. At the same time, it’s common knowledge that about 81% of new companies fail – and that’s discouraging enough to darken any enthusiasm. Read More
Website loading speed has always been important but Google’s core web vitals update made it a top priority for all website owners who want to remain relevant in search. While implementing WordPress speed optimization and boosting loading alone aren’t likely to improve your ranking, neglecting slow loading pages will definitely have a negative impact. But Read More
Nowadays, if something is not on the internet, it doesn’t exist. The digital age has created a demand for new business models to accommodate the new reality. Customers have quick and convenient access to any product and service online, and, to stay relevant, companies have to be able to deliver. Regardless of whether you are Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where you stand in the market. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what more you have to achieve. Competitive market Read More
With strong customer lifecycle management, organizations can build long-term mutually beneficial relationships with their audience and power business growth. It’s a practice that leverages powerful insights to help businesses cautiously improve and increase the value and satisfaction of their clients. Customer lifecycle management (CLM) represents a set of tools and practices that help brands provide Read More
WordPress is one of the most popular Content Management Systems, used in 42.6% of the websites. The ease of use and the versatility of the platform makes it a popular choice for many users, but that very popularity makes WordPress an attractive target for hackers. According to several security blogs, in 2012, more than 170,000 Read More
Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
Figuring out the optimal pricing strategy for your SaaS product is the key element for business growth. Although bringing in new leads is often considered by companies the core of scaling their enterprise and increasing revenue, pricing is, in fact, the foundation on which every aspect of your sales and marketing campaigns balances. This makes Read More
