Naming business is difficult and stressful. You need to pick a name that will last and epitomize your qualities and recognizing attributes of your company.
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
Every startup dreams of viral growth and hopes that its will become the next big hit that people can’t seem to live without. However, similarly to any other dream, this one too requires hard work, research, and good planning. Virality is a lucrative business model that enables companies to develop rapidly with a minimal customer Read More
An unmistakable and convincing strategy for success gives you with a manual for building a company focused on accomplishing your personal and money related goals. It can convince others, including banks, to put resources into what you are making.
Email list building is one of the cornerstones of digital marketing, and an invaluable asset in your online strategy. Generating high-quality leads is essential for keeping your business funnel working, and the pipeline operational. There are many ways to acquire new leads in digital marketing, but in whatever way you approach your strategy, it all Read More
Communication in the workplace is one of the fundamentals of a successful business. Even if you assemble a team of driven and insightful professionals, if they don’t communicate and collaborate effectively, your business will suffer. Companies often prioritize B2B and client communication but when in-house relationships are not productive, this slows processes down, affects workflows, Read More
It’s not a coincidence that sales are often compared to hunting. In both cases, to triumph, you have to study your target and understand it. Furthermore, you can’t successfully approach a deer (small and medium-sized enterprises) with the same tactics that you would use on a rabbit (small and medium-sized businesses) or an elephant (large Read More
Entrepreneurs are busy. Together with marketers, they’re constantly under pressure to perform as best and as quickly as they can to grow the business and reach as many customers as possible. Not to mention the never-ending management process and the constant putting out “fires” in the workplace. However, while business people are balancing their tasks Read More
Looking for a niche marketplace to position your products and services isn’t just for the B2C sector. Nowadays, even B2B companies have to consider exploring different platforms in order to reach new audiences and grow. According to Statista, the B2B industry market share amounts to over 31 billion USD. With thousands competing in the industry, Read More
Whether you’re aware of it or not, if you’re in business, you have competitors. And these rivals are hungry to capture the marketplace and to take away your customers in the process. This is normal in business, but to what extent are you willing to research your competitors and gain an advantage over them? With Read More
Freemium pricing has taken the digital community by storm and is now one of the most popular digital business models. What makes companies wary about adopting it, however, is that it delivers no direct profits and no clear guidelines on where to draw the line between free and paid content. In this article, we’ll shed Read More
