The post purchase stage is probably the most important part of the buying experience. This is when things get real – the customer finds out whether the business keeps their promises, and if the products and services live up to expectations. It’s the moment of truth. Furthermore, what happens after the customer hits the “buy” Read More
The eCommerce industry went through quite the transformation in 2021, and this year won’t be any different. Cutting-edge innovation, challenges with supply-chains, and figuring out the cookieless world, are just some of the highlights that kept marketers and business owners on their toes. These changes are far from over, so, to stay ahead of the Read More
You can find many SEO tools on the internet, but not all of them are a good fit for your business. It depends on your needs and the strategy you want to follow. However, anything that gives you a competitive edge can make a difference and that’s why people invest in SEO tools like WooRank. Read More
Beta testing is a great way for businesses to identify usability issues and improve their products so that they answer their customers’ needs. While every development agency has dedicated quality assurance experts, they usually look at things from the company’s point of view, rather than the user’s. By creating beta testing programs, companies obtain access Read More
The B2B realm is more often than not viewed as a joyless place where people in suits sit rigidly behind desks and are all business, no play. However, despite these common misconceptions, B2B can be as much fun as B2C. One of the best ways to make this happen is through the secret power of Read More
We live in times when most of us are “plugged into” the Internet no matter where we are. Just walk along the streets and you will see that people are either browsing a site, checking their emails, reading articles, listening to music and audiobooks, shopping, or chatting. This is why digital marketing is on the Read More
When you are running a small business there is a myriad of challenges you need to face on a daily basis. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as popular names in the industry. Nowadays, the Read More
Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a content marketing strategy specially oriented for eCommerce would help you out. The main advantage of content marketing in comparison to paid advertising is that Read More
Just like every other marketing trend, SEO changes quickly. Brands invest heavily in search engine optimization and will continue to invest in the future. The only question is, how can your business take advantage of that and make the best choice when it comes to choosing the right SEO company partner and tactics? If you Read More
Building a digital presence has become a top priority for companies in the last few years. We’ve seen a surge of businesses assembling in-house digital marketing teams, or turning to agencies, to develop their online reputation and create a brand. However, regardless of how you approach it, building a strong online presence is not an Read More
When your business can turn insight into action, you have a recipe for success –especially when you can apply this insight to your product. And, since 86% of customers are looking for greater experiences when they purchase products, you need to be on the lookout to continuously improve what you are offering to your customers. Read More
Have you ever wanted to download a WordPress post in a PDF format? If so, then you know the importance of adding a PDF download button for posts.
