The purpose of all the digital marketing efforts a company embarks on is to drive the customer to its website and convince them to convert. Businesses invest countless hours and billions of dollars to design elaborate strategies to attract the customer’s attention and gently guide them to their specially designed sales, product, and landing pages. Read More
Google has recently announced that it will be deprecating Universal Analytics, the version of Google Analytics that has been used by websites ever since its initial release in 2005. As part of the process, Google will fully retire Universal Analytics on July 1, 2023. If you own or manage a website this may have an Read More
You’ve heard it by now – video is the present and the future of marketing. And the statistics about video marketing for business show it! 82% of Internet traffic is video content in 2022. Currently, YouTube is the second most visited website worldwide. People spend about 1 billion hours watching videos there every day. However, Read More
Facebook advertising is the biggest form of online advertising of this digital era. According to Oberlo , the total social media advertising spend for 2022 in the United States alone is expected to come to $63 billion, which is 16.34% more than 2020. Hence, Facebook is too big of a network to be ignored in Read More
How valuable is project management for your business? Have you thought about adopting Agile in your organization? According to recent statistics, 71% of companies are adopting Agile, and this has helped 98% of companies. For software development, one of the most popular project management strategies is something called rapid application development, or RAD for short. Read More
While many businesses are focused on SEO, SMM, and other forms of conversion rate optimization, email marketing can be easily overlooked. This is due to the common misconception that email communication is outdated and won’t work anymore as it used to. As a matter of fact, email marketing, when done well, is unstoppable! The click-through-rates Read More
Anxiety and stress have always been major issues in most workplaces. According to a study done by the Mental Health Foundation, about one in 6 people experience mental health issues in the office. Furthermore, the concern for mental health stability in the workplace grew during the pandemic, as most employees experienced uncertainty – financial and Read More
WordPress is a giant on the internet. It’s huge. You might not know just how huge. It’s actually used in 42% of all websites. It has experienced phenomenal growth over the last few years. The vast majority of these sites are handled by non-technical individuals. So, WordPress has to be generally usable by all, regardless Read More
Today, we’re flooded with data from virtually everywhere and information overload is a reality. According to Statista, people consume about 50% more information than just 10 years ago. Our brains are configured to handle a certain amount of information regardless of what we’re looking at. However, technology has helped us adapt and pick things up Read More
When most people think of a digital publishing website, they usually think of a layout filled with DoubleClick and AdSense advertisements that has the sole purpose of tricking users to click. Of course, the digital publishing business is all about providing timely value and integrating the ads into the content for improving the bottom line. Read More
Social media marketing is great! It’s one of the best ways to build brand engagement and presence. But, is the ROI of social media always guaranteed? Yes, social media is fun and with the right strategy, you can achieve outstanding growth, however, the average ROI of social media is not always stable. So you probably Read More
To have an eCommerce business means that you have to deal with everything that it involves, including lead generation. Lead generation tactics for eCommerce are different from lead generation for other business models. Most online stores don’t have their warehouses and sales teams but, what they do have are shipping process automation and checkout pages. Read More
