The explosion in the popularity of social media, and its continued rise in attractiveness, is not just for personal use. Social media is used in a variety of business contexts, from promoting the business itself to selling products. Social media can also be an effective tool for recruiting if used properly. Recruiting and retaining quality Read More
Every business needs marketing, and small businesses are no different. However, the difference comes from the fact that small businesses often cannot afford to spend hundreds of thousands of dollars on marketing. Thus, small business marketing ideas need to be creative and bring positive results for little-to-no cost. In reality, 47% of small businesses spend Read More
Your brand is more than a logo – it’s a combination of components that shape the entire identity of your company. The logo and the designs are just the tip of the iceberg and small steps that can successfully lead you to form your brand identity. Today, every business in the marketplace wants to stand Read More
Haven’t you heard? Augmented reality is one of the top eCommerce trends and business innovations of 2022. That’s right. If this is the first time you’ve heard about it, you needn’t worry. We will guide you through the world of eCommerce AR and teach you how to implement it in your business. Let’s start off Read More
In business, the leadership style that the company promotes defines the work culture, employee happiness, and company success. As such, it’s an essential factor in turnover and employer branding. The Great Resignation is a force to be reckoned with, and businesses around the world struggle with a wave of people leaving for good. In fact, Read More
The goal of a landing page is to convert your website visitors into customers. Ultimately, that’s what every online business aims to achieve – to get as many customers as possible. The question is: how do you create landing pages that would attract users and make them want to become your clients? Today, we analyze Read More
What’s not to like about getting free traffic to your website? Naturally, it won’t just happen on its own – you need to do the initial work, and then continue to keep an eye on and maintain your website to ensure traffic keeps coming your way. Still, organic website traffic is the best type of Read More
As of the end of 2021, there were 2.14 billion online shoppers worldwide. Having so many people shopping digitally is good for everyone who sells online, still, the question remains: how to increase eCommerce traffic, and revenue, respectively? Naturally, eCommerce websites are a huge part of this, since nowadays, you can find and purchase, practically Read More
Social media plays a huge part in marketing today. It is one of the effective ways to promote a brand even with a limited budget. For some, business ideas plus a lot of creativity can go a long way and make a business successful. Here are some social media marketing ideas shared by industry experts Read More
Nowadays, every company that cares about its digital presence and SEO runs, or at least considers, creating a business blog. However, for blogging to be successful and deliver the desired results, businesses need to address it strategically and consistently. One of the necessary first steps when planning a blog is creating an editorial calendar and Read More
One of the most significant as0.43pects of running a successful online business is being able to drive traffic to your website. In simple terms, more traffic means more people visiting your website, and therefore a higher chance of some of them converting into customers. Of course, there are multiple ways to do this – some Read More
The affiliate marketing business model is very popular, since it’s super easy to get started, and doesn’t require any expertise or strong technical skills. What’s more, WordPress is extremely popular with affiliate marketing websites, due to its versatile and scalable nature. That said, while it might be easy to start, it could be a bit Read More
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