Questions that you need to ask your agency
Online shopping has had an impressive growth over the past few years. There are currently over 2 billion e-shoppers contributing to the ecommerce industry, estimated at $4.8 trillion in 2020. This huge purchasing power pushes marketers to constantly explore new opportunities to grab the e-shoppers attention. Thankfully, with the enhancements in digital technology there’s an infinite Read More
Have you ever wondered how some businesses have become so popular without too much effort? How do things go viral and start trending? There is one thing that all big brands have in common – they have invested a lot of time and resources in making their brand recognizable and trustworthy. Or in other words, Read More
Automation is a marketer’s best friend. Well, or at least it should be. When thinking about optimizing marketing processes most businesses usually stop at email automation and never look further. But in reality, marketing automation can really boost your campaigns and improve performance. In fact, there is so much more that Artificial Intelligence (AI) can Read More
As a business and website owner, one of your main priorities should be to make sure that guests frequently return to your pages. These are the people who can become loyal customers, especially when they become familiar with your brand and what you have to offer. Moreover, returning visitors can help create an influx of Read More
The WordPress content management system (WP CMS) is undoubtedly an excellent choice for a publisher’s website. One of the best things about the open-source CMS is that it’s been out there forever (well, not actually forever, but it does feel like it, right?) and is constantly improving. It has also been tried and tested in Read More
The changes our society experienced in the last 12 or so months forced many businesses to accelerate their digital strategy, and countless more to haphazardly start devising one. With 2020 safely behind us, it’s time to focus on what tomorrow holds for the digital marketing world. And from what it looks like, the future revolves Read More
Serverless refers to applications where the management and allocation of servers and resources are managed by a cloud provider. This means that the cloud provider dynamically allocates the resources. The app is running in a stateless container that can be triggered by an event. One such example of the above and the one that we Read More
Before it ends up in the customer’s hands, every product on the market undergoes testing to make sure it works properly without breaking during the process. In the “production line” of a development company the person in charge of the final product excellence is the Quality Assurance engineer. A Quality Assurance engineer, also known as Read More
Today’s consumers use a variety of channels to interact with businesses, and they usually use them simultaneously. People often begin browsing online on their phones. Then they may go to a brand’s social media account or check the reviews page on their website to see what others have to say. They may return to the Read More
The role of a Project Manager in the software development field varies from one company to another. Depending on the management structure, it may include different duties or responsibilities. In addition, each project and each client is different and the Project Manager must adapt to the environment. However, one thing is sure, as a PM, Read More
So you’ve had a ground-breaking business idea. You have even constructed a rock-solid business plan, and have even managed to find investors inclined to support you. High-fives to you! You’ve done well and your startup project is now up and running. But what about customers? And marketing? Startup businesses face a lot of challenges when Read More
Since the year 2000, the Pantone Color Institute has taken up the annual tradition of announcing the color that would best reflect the year ahead. The big reveal for 2021 includes not one, but two independent colors – a neutral Ultimate Gray and a vibrant Illuminating Yellow. These accentuate how different elements come together to Read More
