Questions that you need to ask your agency
Figuring out the right marketing strategies to use for your business can sometimes be overwhelming. When it comes to influencer marketing and collaboration with tech business companies, the precise choice of partnerships is essential for success. Different brands have different needs, and learning which master plan will work for your company is vital. What Exactly Read More
When we think of branding we usually think of products associated with a specific company – the iPhone and Apple, BigMac, and McDonald’s. However, today anything and anyone can be a brand. So, have you established your own yet? Personal branding is about focusing on everything you stand for – the capabilities and character traits Read More
Building an effective branding strategy is the first but the most crucial step to the future growth of any business. A good strategy differentiates a brand from its competitors, promotes customer engagement, and reflects its value. This article delves into all you need to know about brand building and the most effective branding strategies to Read More
Marketing trends tend to change rapidly. Strategies that worked a couple of years ago might not be effective today as consumers’ needs and preferences evolve. Marketers and business owners should continuously work on their plan of action to know where their leads are coming from. Data gathering and targeting should be put in place to Read More
So you’re an innovative entrepreneur who’s excited to start your business. You’ve done your market research, got your business plan set, and perfected your product. Congrats, you’re ready to launch! Well, almost ready. Тo create the right buzz – you need a pre-launch marketing plan. Starting a business is a challenging, overwhelming, and brave endeavor. Read More
Backlink auditing is the first step to evaluating your link-building strategy and an essential practice for any webmaster and SEO professional. Backlinks are one of the top three most important Google ranking factors, and with over 5 billion searches happening in one day you need to be cautious about who links back to you. So, Read More
As a business owner, every message you convey has to resonate with your audience. Everyone is becoming more aware in this fast-paced world, and people are not like they were a couple of years ago. Consumers’ needs are continuously evolving, and companies have to keep up with this shift in behaviors. Inclusive marketing is defined Read More
Figuring out how to do market research for the first time can be intimidating and confusing. There are so many categories and different methods to choose from, and what seems like an endless list of organizational tasks and preparations. However cumbersome as it might seem, research has an irreplaceable value for every company, be it Read More
Conducting market research is a tough job but, if done right, it can significantly improve the success rates of any business and its endeavors. Unfortunately, companies often find the task too overwhelming and tend to quickly outsource the process to a third-party agency. However, no one knows your products and customers better than you do Read More
Consumers today are more conscious of the products and services that they purchase. With a plethora of online information, customers now consume facts and statistics before deciding to buy. In fact, according to Conductor, 131% of shoppers are more likely to buy after going through educational content. So, what is consumer education? It is defined Read More
Link building is an important part of any successful SEO strategy, and a key search engine ranking factor. Used alongside unique content, on-page SEO, solid technical SEO foundations, and great user experience, it can effectively drive more organic traffic your way. Links can help you earn expertise, authority, and trustworthiness from Google. They also count Read More
Online retail is at an all-time high. According to Statista, in 2020 alone, over 2 billion people purchased products and services online resulting in e-retail sales surpassing a whopping 4.2 trillion US dollars worldwide. With so many people shopping on the web the eCommerce world is growing exponentially, and WooCommrece is confidently heading to the Read More
