Questions that you need to ask your agency
Word-of-mouth advertising is a force to be reckoned with and to master it you have to build an effective word-of-mouth strategy around it. A company can make an excellent product, invest hundreds of thousands of dollars in advertising, craft an insightful and clever marketing copy, and, yet, a customer may not buy their product simply Read More
Little matters to a business’s revenue more than the way products are priced, marketed, and sold. But while companies, SaaS businesses included, focus hard on sales and marketing, pricing is often neglected or rushed. For many firms choosing a pricing model and strategy are the result of a quick brainstorming session and a decision based Read More
In marketing, there are many different strategies that you can explore when pursuing your goals. You can build PPC campaigns, work on your SEO, invest in outdoor advertising, delve into content marketing, send emails, distribute flyers, even hire a mascot! However, regardless of whether we are talking about digital or traditional tactics, all of these Read More
Although a brand is a commercial entity, people tend to transfer anthropomorphic qualities to it – they perceive it and refer to it as if it was another human being. That’s why in marketing we often talk about brand personality, brand identity, brand voice, and etc. And similarly to communication, people find qualities related to Read More
In today’s digital-focused business environment having your own small business website is the ultimate marketing tool. An online presence is essential to any business, even a brick-and-mortar one. Customers are used to going online when researching a product and learning more about the brand behind it. And what better place to get that information from Read More
What makes SaaS lead generation different from generating leads for other types of businesses, is that it puts quality over quantity. In businesses that are not subscription-based, the process is simple. You generate as many leads as possible but usually convert only a small portion of them. They buy your product, you make a profit, Read More
If you are an ambitious entrepreneur looking to develop a specialized brand, the more laser-focused you are on a niche, the higher your chances are of success. According to HBR, most of the large markets we see today have evolved from niches. That is because niche marketing can teach business owners valuable lessons about customers, Read More
Designing and creating a dedicated WordPress blog page is essential for strengthening your digital marketing efforts and making them more authentic. While it may be challenging, every digital business should take part in it. Blogging attracts new audiences and ultimately increases organic traffic and sales that support your business growth. Do you know why people Read More
Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More
In today’s digital age, your online reputation is everything. Literally, everyone who considers doing business with you, whether it’s B2B or B2C, will first do their research to find out who you are and what the internet has to say about you. What they discover from this will form their opinion of you and your Read More
The digital publishing industry has evolved substantially over the past decade. According to Statista, n the United States alone digital publishing revenue has increased to 22.05 billion U.S. dollars in the United States alone. The average revenue per user for digital publishing in the United States is 78.79 U.S. dollars per capita and it is Read More
Seeing your SEO efforts pay off by having your site rank on the first page of searches is something to be proud of. However, redesigning a website can affect these rankings if done the wrong way. Marketers should take note of things such as technological, operational, and creative aspects during the redesign phase. In fact, Read More
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