Questions that you need to ask your agency
Businesses can utilize white hat SEO approaches to optimize their websites for search engines. Yet, even if you follow these to the letter and obtain great results, you may occasionally see drastic fluctuations in your organic traffic. More often than not, these are the result of an algorithm update, and they either fix themselves in Read More
Freemium pricing has taken the digital community by storm and is now one of the most popular digital business models. What makes companies wary about adopting it, however, is that it delivers no direct profits and no clear guidelines on where to draw the line between free and paid content. In this article, we’ll shed Read More
Event sponsorships present a great opportunity for marketers to align their messaging with a topic that their target audience is interested in. What’s more, it allows brands to create more authentic and engaging customer experiences, with a good return on investment (ROI). It is a great marketing tactic, because events – whether virtual or physical, Read More
Predicting what B2B clients will buy from a brand is almost impossible unless you have only one specific product or service that you offer. This is one of the reasons why collecting data and analyzing trends is vital to keep that marketing ball rolling. By understanding what the customers are searching for, B2B companies can Read More
In a way, brands are like people. We need to feel that we know them so that we can trust them, love them, and choose them over others. That’s what we, as customers, need, and that’s exactly what companies desire – to be easily recognized and trusted. However, the marketplace is crowded with brands. If Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
Technology is one of the driving forces behind progress. Computers and digital tech make our personal and business lives easier, by enabling us to manage complicated tasks, communicate, discover the world around us, and push even further progress. However, we all know the frustration when a tool or program we are using doesn’t “understand” us. Read More
For a business to flourish and make a profit, its products and services need to be the foundation of its success and be well-accepted and appreciated by the target audience. In other words, there has to be market demand for them. The customer’s needs can be identified through various methods of market research, and those Read More
Black Friday and Cyber Monday 2021 are almost here! And you know what this means – huge discounts on some of the best WordPress plugins, themes, bundles, and hosting services! For us at DevriX, when it comes to WordPress development, high-quality, professional, and scalable solutions are of the utmost priority. That’s why we’ve picked for Read More
