Customer loyalty is one of the most crucial aspects of any business. It’s far more cost-effective to retain existing customers than to acquire new ones – about five times cheaper, in fact. That’s why establishing loyalty and retention is paramount to reducing expenses. Businesses often achieve this through loyalty programs, affiliate marketing, providing discounts on Read More
Marketers and business owners striving to enhance their online presence often question which approach offers the best results and return on investment – SEO or SEM? What if the ideal solution involves both? In this article, we’ll explore how to construct an effective digital marketing strategy that harnesses the potential of both organic and paid Read More
Have you ever visited Reddit? If so, then you are probably aware that it is a great place to scroll through images, news, videos, and other types of content. You can also use it to pass time, acquire new information, or ask other users for advice…but why stop there? Reddit is a multifunctional social platform, Read More
With the increasing popularity of social media, emails and newsletters might sound outdated. However, they’ve been around forever, and someone should actually read them, right? With Gmail hitting more than 1.8 billion active users as of the year 2023, you don’t want to miss the opportunity to build an email list to help you interact Read More
One of the things we love most about WooCommerce is that it’s so flexible and versatile. There is a plugin for virtually anything your eCommerce store might need! Even if you can’t find an available solution to match the features you are looking for, a plugin custom-made by our WordPress agency might be a perfect Read More
The business landscape, as we know it, is changing rapidly. Whether you like it or not, artificial intelligence has found its way into every aspect of our lives, and the way we do business. What is more, AI is here to stay, and it will only get better. We all know about AI writing assistants, Read More
As a founder of a startup company, you might have a lot of questions concerning your marketing strategy. Let’s take a good guess. Do you wonder what costs you will incur this year? Are you trying to figure out how to get a return on your initial investment in the next three to five years? Read More
Starting a startup is hard enough, with all the uncertainties and hard work involved, but growing it is an equally important, yet difficult task. The main strategies for growing a new company are to focus on your product, or to focus on building a community. We would rather say that it should not be a Read More
Every brand that focuses on content creation and has a content marketing strategy in place, has one goal in mind. They all want to publish optimized content, and reach as many people as possible, aiming to engage them, and convert them into becoming customers. However, there is one area where the most successful publishers stand Read More
Currently, there are over 1150 unicorns worldwide. No, we are not talking about the mythical creature. We are talking about startup companies that are valued at over $1 billion. Of course, that is the dream of every newborn startup, but do not get ahead of yourself. First, you need to do a lot of research, Read More
What is the most important job in marketing? Is it the designer that crafts the visuals? Maybe it is the marketing manager that oversees the processes? Perhaps, it is the outreach person that deals with the link-building? All of those would be correct answers, however, there is one role that defines what marketing is all Read More
Retail businesses always want to be well supplied. After all, there is nothing worse than having customers willing to pay for your products, only to end up cancelling the deal, because you do not have the item in stock. At the same time, having too many items in stock could also be a problem since Read More
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