Even if you’re not buried in marketing statistics, it’s quite obvious that in recent years numerous organizations and experts are doing webinars. 73% of marketers and sales representatives state that hosting webinars is great for generating high-quality leads. Without a doubt, video has become the king of engagement. Furthermore, recent studies have found that content Read More
If you remember even 10 years ago, the nature of selling things, be it products or services, has radically changed. It’s not enough just for the internet to know that you do, in fact, sell something; now the internet (and consumers) want to know that you offer products or services, and they want to be Read More
In today’s increasingly competitive digital marketing landscape, online businesses invest millions of dollars in creating sophisticated content marketing strategies and producing enough quality content. The reason for this is simple: content marketing is a proven strategy that can deliver resounding success and help a business get ahead of the competition. Google contributes to that, too: Read More
You’ve developed your SaaS product, and every element of it seems awesome! Your software is ready, you believe in your competitive advantage, and you’ve developed a landing page that will be irresistible to prospects. However, as soon as you launch your SaaS promotional campaign – nothing happens! Few users respond to it, and even the Read More
WordPress Multisite – It’s one of the best features of our beloved CMS. However, this is not something that you can set up and organize with a few plugins and forget about it. It’s a powerful feature that is hardwired within the WordPress CMS that is not necessarily recognizable when you open your Dashboard. Multisite Read More
Optimization is vital for reaching the maximum potential of your marketing funnels and campaigns. However, each tweak and A/B testing process on a given website won’t mean that you’ll have an immediate increase in your conversion rate. Entering Google Optimize, one of the most effective tools available for A/B testing and website personalization. Since its Read More
One of the biggest barriers for UX and ad monetization success is discovering and satisfying user requirements. When you develop your website, it’s mandatory to consider the needs of your target users. This practice would be perfect if everyone in the digital publishing space knew exactly what the users crave for in a web experience. Read More
It’s not a secret that mobile-grounded ad impressions are the major driving force behind successful advertising campaigns. Moreover, according to Digiday, the ad spend on mobile is up to $24 billion, with Google raking in a massive $19 billion of that! Mobile became, and it will remain, the dominant way in which users access the Read More
Growing a digital magazine involves lots of hard work, starting with the editorial process, writing articles, and building relationships with the readers. When you reach a certain point in your success, you’ll want to scale more, re-establish your magazine, gaining more followers, readers, interactions, and conversations on your site. This is where Google Analytics steps Read More
Reaching your target users through search engines matters! Even more, the majority of users choose to buy from a business that is on Google’s first search engine result page. This is why it is no surprise that the best brands in the world invest heavily to improve their SEM strategies and achieve success with their Read More
For digital publishers throughout the industry, user revenue is one of the biggest priorities! With growing ad fatigue and ad blockers in usage, an increasing number of publishers make use of reader revenue approaches – involving memberships, subscriptions, paywalls, with a request from the readers to endorse their work. Premium publishers have skyrocketed with the Read More
In the digital age of globalization, your website is everything. Even if you own a brick and mortar store, your website is often the first thing potential customers experience about your brand – call it your digital front door. Your website’s design has a large bearing on how customers find your company, how much time Read More
