Compared to traditional marketing, digital has a great advantage – it is easily trackable which gives it vast potential for business intelligence (BI). Almost every online marketing channel comes with built-in analytics or can be integrated with a third-party solution to measure how users interact with it and quantify its effectiveness. However, with big data Read More
The digital publishing industry has evolved substantially over the past decade. According to Statista, n the United States alone digital publishing revenue has increased to 22.05 billion U.S. dollars in the United States alone. The average revenue per user for digital publishing in the United States is 78.79 U.S. dollars per capita and it is Read More
The one thing that companies, which consistently hire the best talent, get right is employer branding. Our global economy is evolving at such a fast pace that the business leaders of today need to adopt the right practices so they can find and retain top talent and ensure their business thrives. Yet, creating a strong Read More
Online reviews are the most influential source of word-of-mouth marketing in the digital world and the foundation of your online business reputation. But although the benefits of having a regular in-flow of good testimonials are clear, many businesses struggle with how to ask customers for reviews and leave things to chance. However, you shouldn’t be Read More
Search engine optimization has brought advantages to marketers and business owners alike. And while you can do it in-house and take care of optimizing your website like a pro yourself, learning how to do it takes time and effort to master. Working with a professional SEO expert may be the best way to make sure Read More
Seeing your SEO efforts pay off by having your site rank on the first page of searches is something to be proud of. However, redesigning a website can affect these rankings if done the wrong way. Marketers should take note of things such as technological, operational, and creative aspects during the redesign phase. In fact, Read More
Figuring out the right marketing strategies to use for your business can sometimes be overwhelming. When it comes to influencer marketing and collaboration with tech business companies, the precise choice of partnerships is essential for success. Different brands have different needs, and learning which master plan will work for your company is vital. What Exactly Read More
When we think of branding we usually think of products associated with a specific company – the iPhone and Apple, BigMac, and McDonald’s. However, today anything and anyone can be a brand. So, have you established your own yet? Personal branding is about focusing on everything you stand for – the capabilities and character traits Read More
One latest Constant Contact survey found that 59% of SMB CEOs feel it is harder to maintain a business than it was 5 years prior. The trouble of accomplishment implies that competitive analysis is essential than ever.
When you are in charge of a WordPress website – either updating it or producing content, or designing or developing – you come upon a major distinction: WordPress pages vs WordPress Posts. What does the difference come down to? Why is there such a separation? How do you use both types? Does it matter to Read More
Giving the customer what they need is the key to marketplace success. However, what businesses believe people want and what they really desire can often come out to be two completely different things. And a product that doesn’t live up to the audience’s expectations will not sell as well as one tailor-made to meet them. Read More
Building an effective branding strategy is the first but the most crucial step to the future growth of any business. A good strategy differentiates a brand from its competitors, promotes customer engagement, and reflects its value. This article delves into all you need to know about brand building and the most effective branding strategies to Read More
