Nowadays, if something is not on the internet, it doesn’t exist. The digital age has created a demand for new business models to accommodate the new reality. Customers have quick and convenient access to any product and service online, and, to stay relevant, companies have to be able to deliver. Regardless of whether you are Read More
Before launching your new product, introducing a new brand, or just planning your next campaign you have to know exactly where you stand in the market. Your current market position helps you maintain a realistic view of your marketing strategy. It also gives you an idea of what more you have to achieve. Competitive market Read More
To ensure that your website is healthy, traffic is wealthy and the strategy is wise, you need to audit it on a regular basis. An audit is the process of examining your pages for SEO, technical and user experience issues. Essentially, you are determining what parts of your site might be broken, ineffective and outdated. Read More
Digital marketing is constantly evolving. Strategies are changing, some channels that used to work well for us, start to lose their significance, and new platforms take their place. To stay on top of this game of ever-shifting priorities, marketers have to be able to evaluate the performance of every channel they are using to communicate Read More
Your customers are the heart and soul of your sales and marketing efforts and time spent trying to get to know them better is never time wasted. Learning what drives the people behind the personas and what their pain points are is crucial for the success of your business. And, as the saying goes, to Read More
In marketing, communication can only be considered successful if the message is properly related to your targeted audience and makes an impact. It is more than just an exchange of information. You may have launched the latest addition to your brand or offer the best cutting-edge service, but if your target clientele does not relate Read More
With strong customer lifecycle management, organizations can build long-term mutually beneficial relationships with their audience and power business growth. It’s a practice that leverages powerful insights to help businesses cautiously improve and increase the value and satisfaction of their clients. Customer lifecycle management (CLM) represents a set of tools and practices that help brands provide Read More
When devising an inbound and content marketing strategy, it is important to understand that great content is not the only thing that defines success. Creating high-quality blogs, and SEO writing are, of course, essential for conversions. However, what makes the customer click are the catchy blog titles. Good blog titles are an extremely important tool Read More
WordPress is one of the most popular Content Management Systems, used in 42.6% of the websites. The ease of use and the versatility of the platform makes it a popular choice for many users, but that very popularity makes WordPress an attractive target for hackers. According to several security blogs, in 2012, more than 170,000 Read More
Every business wants to generate more leads. More leads means more sales opportunities, right? Unfortunately, it’s not as simple as that. A marketing team can generate hundreds of leads over a set period, but in the end, sales might manage to turn only a fistful of them into clients. The problem with the mass approach Read More
As the social media content trends constantly rise to a new level, it became a real struggle for businesses to bring the target customers’ attention to their social media marketing strategy. You’re in a constant battle with competitors for your customer’s engagement and not only that, but the customers also become more unpredictable than ever. Read More
Figuring out the optimal pricing strategy for your SaaS product is the key element for business growth. Although bringing in new leads is often considered by companies the core of scaling their enterprise and increasing revenue, pricing is, in fact, the foundation on which every aspect of your sales and marketing campaigns balances. This makes Read More
