Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When you design a site with a grid based format, media queries and pictures that can seamlessly adapt to the screen size of any device, you’re essentially developing a website with a responsive design. Responsive designs are gaining popularity not only because more than half of the world’s website traffic is generated by mobile devices, Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads than those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
As a digital marketer, you have likely come across the terms search retargeting and site retargeting. However, what you may have missed is that, although these sound similar, they are actually quite different. Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Read More
Payment options are a huge deal, especially when it comes to online shopping. Individuals have different preferences when it comes to payments, and as a merchant, you should be open to exploring these options. So if someone asks you why you would want to install WordPress PayPal plugins”, you may come up with reasons such Read More
Technology is one of the driving forces behind progress. Computers and digital tech make our personal and business lives easier, by enabling us to manage complicated tasks, communicate, discover the world around us, and push even further progress. However, we all know the frustration when a tool or program we are using doesn’t “understand” us. Read More
For a business to flourish and make a profit, its products and services need to be the foundation of its success and be well-accepted and appreciated by the target audience. In other words, there has to be market demand for them. The customer’s needs can be identified through various methods of market research, and those Read More
Getting a new client in the B2B industry is much more complicated than in the B2C. The B2B sales cycles are getting longer. In fact, according to the Aberdeen Group C-level executives, VPs, and Directors across several B2B industries provided the following reasons why: 77% agreed that they conduct a more detailed ROI analysis before Read More
Black Friday and Cyber Monday 2021 are almost here! And you know what this means – huge discounts on some of the best WordPress plugins, themes, bundles, and hosting services! For us at DevriX, when it comes to WordPress development, high-quality, professional, and scalable solutions are of the utmost priority. That’s why we’ve picked for Read More
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