Are you a marketing copywriter? If yes, then you probably know that one simple, yet not-so-talked-about strategy to boost the effectiveness of ad campaigns – using magic marketing words that sell. When it comes to boosting ad engagement and effectiveness, every successful marketing copywriter has some secret weapons up their sleeves. Ensuring that a prospect Read More
Nowadays, when people need a product or service they usually start with online research, and when they are ready to make a purchase they check for businesses near them. So if you want to drive more people to visit your shop, both physically and online, you should build a strong local SEO strategy. Therefore, knowing Read More
Your company deserves a high-performing, top-quality website. To achieve this, you may need to hire a web development agency. However, how can you be sure that what you need and negotiate for will be exactly what you envision, and, more importantly, what you actually receive? Well, a good place to start is to familiarize yourself Read More
Once you have figured out how to help your own particular efficiency, you can take what works for you and apply it, if conceivable, to your workforce.
Can you believe that a few years ago influencer marketing was merely a buzzword that many didn’t quite understand? Things have certainly changed since then. Today many brands invest a good amount of resources in making these strategic partnerships work and measure that success through something called influencer marketing ROI. Influencers play a vital role Read More
According to Forrester Research, Just 37% of brands got great customer experience. On the other hand, 64% of brands got a rating of “alright,” “poor,” or even “extremely poor” from their customers. So be prepared!
At the end of every year, companies calculate their bottom line and plan their finances for the upcoming period. This includes, amongst other things, figuring out their digital marketing budget and setting a course of action for future inbound and outbound activities. While, in the past, many companies neglected their digital presence and relied exclusively Read More
Naming business is difficult and stressful. You need to pick a name that will last and epitomize your qualities and recognizing attributes of your company.
Customer acquisition and retention are important for any business, however, they are crucial for companies that operate on a subscription-based model. What makes their case different, is that it takes much longer for them to start making profit from a customer. These companies invest resources in attracting leads, nurturing, and converting them, the same way Read More
In SEO, keyword density and LSI (Latent Semantic Indexing) play a big role in the way you develop your content to make it more visible in the SERPs. SEO is a complex and dynamic field, which makes it difficult to master, and even more challenging to retain the results. However, pushing on is worth your Read More
Are you struggling to understand the behavior of your visitors on your site? Are your marketing initiatives working properly? If not, then why? Before we get into the step-by-step process of leading a content audit, let’s discuss some basics. What is a Website Content Audit? A content audit involves reviewing and analyzing all the content Read More
Developing a new SaaS product holds a myriad of challenges. However, an efficient SaaS marketing strategy can be narrowed down to designing a solid plan, anticipating the things that can derail the process, and taking precautions. As one of the most successful business models in cloud computing with a market size of $150 billion and Read More
