We live in times when most of us are “plugged into” the Internet no matter where we are. Just walk along the streets and you will see that people are either browsing a site, checking their emails, reading articles, listening to music and audiobooks, shopping, or chatting. This is why digital marketing is on the Read More
Digital trends and expectations change constantly. Some come and stay just for a season, then fall into oblivion just as quickly. Others, however, transform the design landscape for years to come, awakening a new era in the way websites are created. Keeping up with the hottest website design trends and innovative practices is vital for Read More
Digital publishing is a dynamic industry and there are always new and emerging trends to keep up with. In 2022, the marketplace will continue to evolve and provide opportunities for small and medium-sized publications to better engage their audiences, increase loyalty, and scale upwards. Current events have contributed to people spending more time online and Read More
When you are running a small business there is a myriad of challenges you need to face on a daily basis. One of the most pressing issues is how to stand out in a competitive marketplace and convince potential customers that you are as trustworthy and reliable as popular names in the industry. Nowadays, the Read More
Do you sell products or services online? Do you want to increase your conversions and turn your website visitors into customers? If the answer to these two questions is positive, a content marketing strategy specially oriented for eCommerce would help you out. The main advantage of content marketing in comparison to paid advertising is that Read More
If you are not tech-savvy, canonical tag SEO may sound complicated and outlandish to you. However, it is an important tool in your search engine optimization arsenal and irreplaceable when managing duplicate content. By understanding what purpose canonicals serve and how to use them properly, you can optimize your pages better and maintain link equity. Read More
Just like every other marketing trend, SEO changes quickly. Brands invest heavily in search engine optimization and will continue to invest in the future. The only question is, how can your business take advantage of that and make the best choice when it comes to choosing the right SEO company partner and tactics? If you Read More
Launching an eCommerce store is fairly straightforward, but building one that will actually make a profit is a whole different story. Just like with any other venture, setting up an online shop poses many different challenges. There is so much information to sift through, and calculations to make. To be successful, you need a business Read More
People prefer companies that stand up for something. As a matter of fact, two in five consumers would prefer to work with a brand that supports a relevant cause. They want to give their money to brands that have a positive social impact. This is why it’s not hard to realize that if you truly Read More
When it comes to SEO and branding, there are, generally, two types of search terms – non-branded and branded keywords. Both are very important in a company’s digital marketing strategy and could help improve its visibility in search engines. As such, they both need a systematic approach and proper attention. However, nowadays, most companies focus Read More
Building a digital presence has become a top priority for companies in the last few years. We’ve seen a surge of businesses assembling in-house digital marketing teams, or turning to agencies, to develop their online reputation and create a brand. However, regardless of how you approach it, building a strong online presence is not an Read More
In the past, editorial calendars were something that only newspaper and magazine employees knew and cared about. However, with the digitalization of business and the rise of inbound marketing, the term has become something that almost everyone who manages content is familiar with. Nowadays, most people with internet access publish information online in one form Read More
