If you are running a podcast show or planning to launch one any time soon, you need to consider the available podcast monetization options. Podcasts are great and people can’t seem to get enough of them. In fact, in the last ten years, the number of podcast listeners globally has been steadily growing. And why Read More
CRM tools have become the modern way to reach clients and establish strategic relationships with them. For ages, sales representatives were the driving agents of communications with customers. Imagine trying to find an important piece of information lost in a mess of a small cubicle with spreadsheets and sticky notes scattered everywhere. When in the Read More
Pillar pages and topic clusters are an SEO approach that’s highly beneficial for improving a website’s relationship with search engines. They are a great way to up your content marketing game and improve the way bots crawl and index your pages. On the one hand, adopting this approach will warm up search engines toward you. Read More
During the past decade, memes have turned into a part of modern culture, a way to express emotions, and a rapidly-spreading humorous phenomenon. Memes have crawled into every part of our lives, and business is no different. Meme marketing is not just a phase, it’s something to take seriously. Moreover, the power of meme marketing Read More
There is absolutely no doubt that customer relationship management (CRM) software has been revolutionary in marketing and sales, and a tremendous step for businesses all over the world. But a step ahead from what? A Blast From the Past Do you remember Rolodex? Yeah, that contraption that used to hold a central place on every Read More
SEO specialists are always looking for ways to improve click-through rates, get on top of the SERPs. However, in recent years, there’s a new digital phenomenon, called zero click searches. These searches have changed the rules of the SEO game, and bring their own advantages and disadvantages. Stay with us to find out more about Read More
In today’s technology-driven world, consumers and businesses need a lot more than just a perfect product. Top brands today inspire, educate and entertain their consumers through various marketing tactics. This is where business storytelling comes in handy. The right mix of inspiration, entertainment and education can influence leads’ purchasing decisions. Also, storytelling adds more value Read More
Once a person lands on your website, you will only have a few seconds to convert them into a customer. This short span of time is the only opportunity you’ll have to convince them to stay a bit longer, and reduce the bounce rate of your blog. However, when a person decides to leave and Read More
Nowadays, niche blogs are all the rage in content marketing. They are a powerful tool for large companies, small businesses, and stand-alone bloggers alike, and allow them to attract a specialized audience, build loyalty, and create engagement. Furthermore, they can be leveraged as a branding asset and help establish the publisher as a thought leader Read More
There’s not a single ounce of a doubt who leads the pack when it comes to CMS (Content Management System) market share. There are other content management systems available, but, no competitor comes close to WordPress! With WordPress, it’s never been easier to create a website for your business, and even more complex solutions such Read More
Keyword cannibalization – sounds quite perilous, doesn’t it? However, although it’s safe from the thrills and chills of a Hannibal Lecter scenario, it can still compromise your carefully devised keywords strategy, and jeopardize your SEO efforts. From a marketer’s perspective, this is, indeed, very scary. But why does it happen? And do you have it? Read More
Managing the online presence of a business is a tedious task, challenged with changing trends, growing competition and increasing complexity. Experts of web content say that a good WCM, or web content management, is the way to go. An average business can manage over 200 websites, including mobile-based ones. Therefore, it can get incredibly difficult Read More
